Manager, Marketing Channel Measurement & Insights

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy. Summary This Manager, Marketing Channel Measurement & Insights role oversees marketing channel performance measurement and focuses on media mix modeling (MMM) provided by an external partner. It plays a pivotal role in optimizing marketing investments, influencing strategic decisions, and fostering a data-driven culture. Responsibilities include leading marketing measurement strategy, managing vendor relationships, and collaborating cross-functionally to drive data-informed decisions. Responsibilities

• Manages the team responsible for external media mix modeling and measurement partners, managing relationships, timelines, and deliverables.
• Leads the development and execution of marketing channel performance insights, providing unbiased, data-backed recommendations on channel investment, media mix and intra-channel tactic optimization
• Develops and delivers clear, compelling presentations and materials for executive leadership, ensuring complex data insights are accessible and actionable.
• Partners with internal key partners across Paid, CRM and Earned channels, Analytics, Customer Strategy, Enterprise Insights, and Finance to enhance measurement capabilities and drive adoption.
• Oversees the governance, standardization, and accuracy of marketing measurement tools and data.
• Partners with media teams to deliver a testing agenda to refine media investment strategies and improve attribution models.
• Provides mentorship and leadership to direct reports, fostering professional growth and ensuring high-quality analytical outputs.
• Monitors emerging trends and standard methodologies in marketing measurement, proactively recommending enhancements to existing methodologies and tools.
• Partners with internal technology teams and external partners to streamline, automate and enhance data pipelines.

Qualifications
Qualifications & Experience

• 6+ years of experience in marketing measurement, media analytics, or a related field, with a proven track record of delivering data-driven insights.
• Exceptional communication, presentation, and storytelling skills, with the ability to translate complex data into executive-level insights.
• Strong understanding of media mix modeling (MMM), attribution models, and marketing performance measurement methodologies.
• Hands-on experience with marketing performance measurement across multiple channels (e.g., Digital, Social, TV, Email, Direct Mail, etc.) is preferred.
• Proficiency in data visualization tools such as Tableau, Power BI, or Google Looker.
• Working knowledge of SQL and experience with data warehouses, CRM data, and customer analytics is preferred.
• Proven ability to lead cross-functional initiatives and drive adoption of measurement solutions within a marketing organization.
• Experience managing vendor relationships, including contract negotiations, performance tracking, and reporting.
• Strong project management skills with the ability to balance multiple priorities in a fast environment.

Education

• Bachelor's Degree in marketing measurement, media analytics, or a related field; or equivalent combination of education and experience

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase program with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off, paid parental leave. Plus, access to family and lifestyle programs including an inclusive family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs
• 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States. Application window will close when all role(s) are filled.