Manager, Marketing

Job Summary

JOB SUMMARY

As a Manager, Marketing you will work cross functionally to gain alignment around our marketing campaigns, activation and social media promotion and analytics initiatives to position us to achieve our revenue goals.

You'll work on a high- performing collaborative team that supports one another each day

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our Manager, Seamless Entertainment plays an essential role in coordinating all activities to drive user acquisition, activation, engagement and retention for our video customers.

Responsibilities

MAJOR DUTIES AND RESPONSIBILITIES

• Implement and maintain marketing plans that align with organizational and departmental objectives tied to customer engagement, retention, and revenue.
• Recommend new solutions that will support demand generation, retention, and revenue goals. Specifically around streaming app offers that require customer education, and activation.
• Provide oversight of various launch strategies tied to new offers, products and services and related communications.
• Utilize all marketing channels including digital, direct marketing, and media.
• Responsible for execution of tactics and vehicles, ensuring they launch on time, accurately, and represent Spectrum's brand.
• Actively and consistently support all efforts to simplify and enhance the customer experience.
• Responsible for proofing of department material and tactics to ensure compliance and support of company / brand strategy for messaging.
• Develop recaps and reports for all campaigns, providing analysis on campaign success.
• Manage internal and external partner relationships, specifically with programmers and streaming app partners.
• Manage partner agreements and budgets to ensure all requirements and budget goals are met.
• Approve PO's, and invoices as appropriate.

Qualifications

REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge

• Knowledge of streaming apps, including marketing acumen
• Experience with upsell, retention, and engagement marketing channels
• Ability to prioritize and organize effectively
• Ability to supervise and motivate others
• Project management skills; ability to manage multiple projects while coordinating efforts across a variety of functional areas
• Excellent communication skills and ability to interact with stakeholders across the company and facilitate collaboration between teams.
• Technically savvy; proficiency with Excel, PowerPoint, Adobe Analytics and Tableau preferred
• Strong analytical approach to presenting recommendations and making decisions
• Knowledge of marketing strategies and procedures
• Ability to create plans, timelines, expense forecasts & process flowcharts
• Ability to read, write, speak and understand English

Required Education

Bachelor's degree in Marketing or related field or equivalent work experience

Required Related Work Experience

5 years Marketing experience

2 years Management experience

2 years Digital Marketing or CX

PREFERRED QUALIFICATIONS

Related Work Experience Number Of Years

1 year Knowledge of Telecommunications products and services

WORKING CONDITIONS

Office environment

Schedule: Full time. This position is eligible to work in a hybrid work model (combination of 4 days in-office and 1 remote day)

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