Manager, Media Targeting and Audience Insights

Job Summary
Location: 1701 JFK Blvd., Philadelphia, PA (Hybrid: Monday - Friday, onsite | Friday, virtual home office) The position of Manager, Media Targeting and Audience Insights is responsible for supporting the strategy and development of our media targeting and audience profiling capabilities for all lines of business. The position will also include management of our Media Test and Learn program and will work closely with our agency counterparts and internal teams to ensure alignment across key stakeholders and Senior leadership. The Manager will be responsible for Audience onboarding and intake, Audience profiling and insights reporting and AdTech development to future proof our Media targeting capabilities. The Manager will work cross functionally with various internal and external partners and will possess a strong mix of digital, ad tech and analytics experience. Responsibilities include working with our marketing and growth strategy counterparts to align on strategic priorities and develop roadmaps to drive business performance across our Prospect and Customer base.
Job Description

Major Duties:

• Support team leads in development of Media Targeting and Audience Onboarding Strategy focused on driving effective and efficient reach, engagement and order volume within our Customer and Prospect base and across Media channels.
• Develop AdTech and Targeting roadmap to futureproof Media and AdTech strategy and capabilities to combat signal loss and cookie deprecation.
• Drive Test & Learn framework across channels via Comcast One; support development of test and learn strategy and work with Agency partners to implement and activate tests.
• Build and expand ad tech capabilities and platforms and work in partnership with internal partners (EBI, MarTech, Media, MarCom, Growth Operations) on ad tech capability development. Platforms include Adobe Audience Manager, Neustar, LiveRamp, Adobe Experience Platform and Epsilon Peoplecloud.
• Work with external AdTech partners on contract renewals and negotiations, platform enhancements and QA
• Optimize and streamline audience onboarding strategy and activation process for Social and Digital across all channels, platforms, and lines of business.
• Identify and leverage new capabilities to manage reach and frequency across channels, platforms, and segments (via AdTech capabilities and automation)
• Manage and maintain audience led reporting dashboards and work with internal and agency partners on reporting infrastructure requirements and development.
• Develop audience profiling and insights reports for key consumer segments leveraging Epsilon Peoplecloud and Social Listening capabilities.
• Oversee and expand Social Listening strategy, framework, and process to support key stakeholders across the business.
• Leverage social listening insights to provide analysis of key social metrics to identify, recommend and implement changes to enhance media and creative performance.
• Monitor ongoing Social Listening topics and queries and report out on key insights to stakeholder groups across the enterprise and inform Media and Messaging strategies.
• Participate in and lead relevant workstreams for Data & Targeting Task Force
• Develop process improvements and build/grow relationships across cross functional teams, including Marketing & Communications, Comcast Advertising, EBI and supporting agencies.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance.
  Must be able to work nights and weekends, variable schedule(s) as necessary.
• To perform other duties as assigned.

Minimum Qualifications:

• 5-7 years of related work experience
• Strong analytical skills: ability to analyze raw data, draw conclusions, and develop actionable recommendations by interpreting data to drive decisions.
• Ability to analyze data and come up with media and/or creative recommendations to further optimize and drive improved efficiency and effectiveness.
• Experience with SQL/Python/Boolean preferred, but not required.
• Knowledge of and experience with ad tech and audience targeting platforms (Adobe Audience Manager, Neustar, LiveRamp, Adobe Experience Platform and Epsilon Peoplecloud)
• Experience in data/measurement analytics in the Digital space
• Well-rounded knowledge of all media channels (TV, Digital, OOH, etc.), specifically knowledge of social media and Digital channels / DSPs
• Digital and/or Social Media experience preferred, but not required.
• Proven ability to build relationships with internal and external stakeholders.
• Strong business, communication, and organizational skills
• Positive attitude and strong work ethic

Education:

• Bachelor's degree in data science, analytics, advertising, marketing, or related field, or recognized equivalent in work experience.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs, and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors, and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years