Manager of Digital Marketing

Job Description
Be a part of something great and find yourself At Home, At Sherman! Our commitment to people and our vision for the future, combined with our history of success spanning decades, makes Sherman Associates who we are. We have become an industry leader by fulfilling our mission of Building Communities, Enriching Neighborhoods, and Empowering People.

The Manager of Digital Marketing is responsible for supporting multifamily occupancy and revenue growth through data-driven digital marketing initiatives. This role involves optimizing digital channels, managing relationships with advertising partners, and collaborating with cross-functional teams to forecast trends, refine marketing strategies, and ensure resource efficiency. They hold expertise in CRM analysis, SEO, PPC, and cost-per-conversion metrics, with a strong focus on innovation, lead generation, and optimizing ROI.

We are only considering internal applications at this time.

ESSENTIAL FUNCTIONS

• Leverage Realpage Knock CRM to accurately track and analyze lead sources and interactions, providing actionable insights to enhance marketing strategies.
• Analyze forecasted occupancy trends to inform and optimize advertising budgets, ensuring resources are allocated efficiently to support leasing goals.
• Manage relationships with third-party digital advertising partners, including PPC and ILS platforms, to maximize ROI and ensure effective campaign execution.
• Analyze cost-per-conversion metrics to continuously refine marketing strategies and improve cost efficiency.
• Lead SEO efforts and optimize property websites to boost search engine rankings, improve user experience, and drive organic traffic.
• Collaborate with the Property Operations Team to set and manage annual advertising budgets, aligning financial resources with strategic marketing goals and property performance.
• Develop and execute comprehensive digital marketing strategies within the broader Marketing Plan, including marketing software onboarding & training, digital campaign strategies, and digital marketing initiatives, ensuring timely and budget-conscious delivery.
• Collaborate with the Marketing Team to optimize digital channels, listings, and assets, ensuring accuracy and consistency, while executing lead generation strategies to maximize ROI and support the Property Operations Team in achieving leasing and absorption goals.
• Proactively review weekly lease-up and watch list property digital marketing analytics and recommend strategic adjustments to optimize qualified lead generation and leasing outcomes.
• Continuously seek creative opportunities for innovation to enhance performance.
• Analyze market conditions, consumer insights, and competition to identify trends, leverage data-driven insights, and adjust strategies and tactics accordingly.
• Lead marketing data analysis and develop data interpretation acumen of the Marketing Team.
• Equip the Property Operations Team with tools and training to enhance their property's social media presence and online reputation.
• Drive momentum and impact the bottom line through fanatical attention to detail and results.
• Handle special projects or other duties as assigned.

Experience and Skills
MINIMUM REQUIREMENTS

• Bachelor's Degree in Marketing, Communications, or a related field required.
• 5 Years in Real Estate Development, Management, or Marketing
• Ability to manage multiple tasks and work independently, with proven track record for success
• Work overtime when necessary; office hours may vary due to specific needs of the department

KNOWLEDGE, SKILLS AND ABILITIES

• Excellent verbal, written and interpersonal skills
• Skills in copywriting and creative writing
• Knowledge of Google Analytics and WordPress websites
• Driven to innovate and employ cutting-edge and creative initiatives
• Knowledge of digital strategy including social media, direct mail (email blasts), and Internet Listing Systems (ILS)
• Strong analytical skills, with the ability to interpret data and make data-driven decisions
• Have the ability to inspire team members
• Realize role on team, be sensitive to teammates, open to other points of view, and collaborative
• Self-motivated and work with minimal supervision. Self-starter
• Proficient in MS Office Suite, Excel, PowerPoint, SharePoint
• Proficient office skills to include organizational abilities
• Knowledge of RealPage suite: Knock CRM, OneSite, Market Analytics, Unified Amenities, and Yieldstar
• Exemplary time management skills
• Knowledge of fair housing and applicable compliance regulations

Job Benefits
BENEFITS

Sherman Associates strives to lead the market in the benefits we offer. In addition to medical, dental, vision and supplemental benefits, what sets us apart includes

• Low Deductible Health Insurance Plans
• Fully paid short term disability
• Fully paid life insurance
• Additional Supplemental Insurance Policies including
• Voluntary Accident & Critical Illness
• Hospital Indemnity
• Long-Term Disability
• Pet insurance
• Fully paid employee assistance program
• Fully vested 401k company match program
• 9 Paid holidays and competitive PTO program
• Starbucks and Hotel discounts

Sherman Associates is an Equal Opportunity and Affirmative Action Employer. We encourage women, minorities, individuals with disabilities, and protected veterans to apply.

This job advertisement is intended to provide information essential to understanding the scope of the position. It is not an exhaustive list of skills, duties, responsibilities or working conditions associated with the position.

Only applicants who complete our online application process will be considered for employment. Applicants that need reasonable accommodations to complete the application process may contact [redacted]. For more information on how to apply, please visit our Sherman Associates careers page here: https://www.sherman-associates.com/careers/