Marketing Automation Specialist

Marketing Automation Specialist

Who We Are:

Our mission is to enhance the lives of people by creating inspiring living environments - enhance and inspire. For over 35 years, Trumark has been a leading real estate development company with divisions in Colorado, Northern, Central, and Southern California. We strive to set ourselves apart from other builders by looking ahead. We make sure that the products we are providing are the best for our homebuyers, that they fit into life today and in the future, and that the surroundings are inviting and purposeful.

Overview:

Trumark Homes is looking for an experienced Marketing Automation Specialist with a strong background in HubSpot, or similar platforms. This position plays a critical role in building, managing, and refining digital marketing campaigns that drive lead generation, customer engagement, and conversions. We seek a detail-oriented, data-driven professional with a strategic mindset and a solid command of marketing technology to optimize our digital marketing efforts.

Responsibilities:

• Campaign Management: Develop and execute end-to-end marketing automation strategies using platforms like HubSpot, or similar tools to streamline and optimize lead generation, nurturing, and conversion workflows.
• Lead Generation & Nurturing: Design and implement automated workflows, including targeted email campaigns, triggered communications, and personalized content journeys to move leads effectively through the marketing and sales funnels.
• Platform Management: Administer and maintain the marketing automation platform, ensuring data accuracy, effective list segmentation, and successful integrations with other systems.
• Performance Tracking: Track and analyze campaign performance metrics, optimizing key KPIs such as open rates, click-through rates, conversion rates, and ROI.
• A/B Testing: Run A/B tests on campaign components like subject lines, CTAs, and content to enhance engagement and effectiveness.
• Collaboration: Partner closely with cross-functional teams to ensure that marketing strategies align with business objectives and sales goals. Collaborate with content creators and designers to build visually engaging and high-converting email templates, landing pages, and forms that adhere to brand guidelines.
• Reporting & Insights: Regularly report on campaign performance, analyzing metrics related to lead generation, conversion rates, and engagement. Provide actionable insights for ongoing improvements and share learnings with the broader team.
• Compliance: Ensure all marketing activities comply with industry regulations and best practices, including CAN-SPAM, GDPR, and other relevant guidelines.
• Training: Educate and train regional marketing teams on best practices and platform usage to increase efficiency and adoption across the organization.

Qualifications/Education:

• Experience: Minimum of 3 years in digital marketing, specializing in marketing automation and campaign management, with hands-on experience in HubSpot, or similar platforms.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Technical Skills: Skilled in using marketing automation tools for campaign setup, segmentation, and tracking. Familiarity with CRM platforms (e.g., Lasso, Salesforce) and basic HTML for email customization is an advantage.
• Analytical Abilities: Strong analytical skills, with a track record of interpreting complex data to optimize campaign performance.
• Project Management: Capable of managing multiple projects concurrently, prioritizing tasks, and meeting deadlines in a dynamic environment.
• Communication Skills: Excellent verbal and written communication skills with a collaborative mindset to work effectively within cross-functional teams.
• Compensation - $110K - $120K

Why Work for Trumark?

• Work with a team that values you! Trumark offers a direct career path with an open seat for you at our table.
• We embody our mission to Live Well. Trumark Homes is dedicated to creating communities that foster an enthusiasm to connect, the strength to aspire and the compassion to give back. For approximately every 50 homes we build, we work with charity: water to provide and serve approximately 200 people with fresh, clean water.
• Exceptional Medical Benefits (100% Employee + 60% Dependent).
• Monthly wellness stipend.
• Milestone Appreciation Program
• 401k with company matching, we are helping you plan for future retirement.
• Hybrid work flexibility.

EEO Statement:

At Trumark Homes, we are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in employment decisions, including recruiting, hiring, compensation, promotion, benefits, disciplines, termination, job assignments, or training.

Statement to Outside Staffing Agencies:

Trumark Companies ("Trumark") does not accept unsolicited resumes from recruiters, agencies, or any source other than directly from the candidate. Trumark will NOT pay any fees for placements resulting from unsolicited submissions. Trumark's recruiting department handles all recruiting/hiring processes - please do NOT contact other Trumark employees (including the hiring manager) directly to present candidates or to engage them for recruiting/staffing services. Only Trumark's recruiting department is authorized to engage in recruiting and staffing services; any unsolicited submissions or engagements by recruiters, agencies, or any other source will be deemed to have been made free of any charges, fees, or obligations.