Marketing Director, Brand Growth

Kenvue is currently recruiting for a:

Marketing Director, Brand Growth

This position reports into the Head of Brand Growth and is based in Markham, ON.

Who We Are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information, click here.

What You Will Do

TheMarketing Director, Brand Growth is a strategic leadership role within the broader Kenvue Canada organization representing a portfolio of brands in the consumer health care and Beauty categories. They will be responsible for defining the local brand and portfolio strategy, managing the end-to-end P&L, building new capabilities, and leading the delivery of near-term market share, sales, and brand contribution. This role has oversight for the end-to-end commercial business, balancing trade-offs, championing change and leading end-to-end teams to meet the needs of consumers, retail customers & Kenvue.

Key Responsibilities:

Planning & Portfolio Strategy:

• Establish long term vision and business strategies, solutions, and capabilities to enable achievement of franchise's strategic plan
• Monitor external environment to identify growth opportunities and commercialize a robust new product/commercial innovation pipeline in partnership with global franchise & cross-functional teams

Brand Equity Development, Consumer Communication and Media strategy:

• Lead all aspects of the development & execution of innovative brand marketing plans, impactful activations and omni-channel solutions
• Lead development and execution of best-in-class digital media plans
• Use real-time data to optimize performance, monitor competitive environment & identify new growth opportunities
• Drive integration of E2E activations to enable flawless execution of plans
• Lead development and transcreation of persuasive communication assets for deployment across all media touchpoints

P&L / Financial Management:

• Set & optimize investment strategies across all lines of P&L to deliver brand contribution & NTS goals
• Identify Revenue Growth Management opportunities to create efficiencies & unlock profitable growth
• Continually track and optimize returns on all investment decisions, balancing risks, opportunities & trade-offs across the P&L

External Partnership / Joint Value Creation:

• Build strategic partnerships with agencies & vendors to keep pace with evolving consumer trends, attitudes & behaviours
• Be at the forefront of the evolving consumer healthcare landscape to identify capabilities, health stakeholders, and channels required to win in marketplace
• Support partnership development with Retail Customers to create joint value for Consumers, Customers and Kenvue
• Partner with Global and local Health Care Practitioner team on brand specific healthcare marketing strategies.
• Champion supply chain initiatives to ensure high customer service levels and unlock consumer/customer value across full portfolio of SKUs

Talent & Culture Management:

• Establish a values-based culture of speed, agility & continuous experimentation within the cross-functional franchise team
• Provide clear direction, coaching, feedback, and performance management to and through subordinate team members
• Build a high performing team of direct & indirect reports, including recruitment, development and retention of critical talent
• Influence and navigate the enterprise to clear organizational obstacles, support team objectives & develop pipeline of future leaders

What We Are Looking For

Required Qualifications

• A minimum of a Bachelor's degree is required; an MBA or equivalent degree is preferred.
• A minimum of 10 years of progressive Consumer Packaged Goods (CPG) marketing/commercial experience is required.
• Must have demonstrated success with direct people management.

Desired Qualifications

• Demonstrated track record of marketing leadership, including digital and performance marketing, creative development, new product, and strategic plan development.
• Coaching/mentoring skills to develop others. Building strong partnerships with external agencies (creative and media), cross-functional partners locally and globally, as well as stakeholders and customers
• Strong business and financial acumen; proven track record in managing P&Ls, financials and budgets.
• Strong collaboration & communication skills.
• Navigating ambiguity & complexity to drive outcomes by being comfortable with risk.
• Demonstrated ability to influence cross-functional and senior management to impact decision-making.
• Servant leadership by demonstrating the ability to relinquish responsibility and allowing authority to come from all angles.
• Track record in identifying winning consumer insights, growth opportunities & priorities, and influencing alignment to deliver growth plan.
• The ability to think analytically and strategically to understand complex or ambiguous problems or issues.
• Experience working with Legal, Regulatory, IT, and Global partners.
• The role may require up to 10% business travel: 1 - 2 times per quarter.

What's In It For You

• Competitive Benefit Package
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Network

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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