Marketing Director

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Company: Roseville Hyundai

Location: Roseville, CA 95747

Description:

About the Role:

The Marketing Director will play a pivotal role in shaping the marketing strategy for our retail trade business, ensuring that our brand resonates with our target audience. This position is responsible for developing and executing comprehensive marketing plans that drive customer engagement and sales growth. The Marketing Director will lead a team of marketing professionals, fostering a collaborative environment that encourages creativity and innovation. By analyzing market trends and consumer behavior, the director will make data-driven decisions to optimize marketing efforts across various channels. Ultimately, the goal is to enhance brand visibility and establish our company as a leader in the retail industry.

Minimum Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • A minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.
  • Proven track record of developing successful marketing strategies and campaigns.

Preferred Qualifications:
  • Master's degree in Marketing or a related field.
  • Experience in the retail trade industry.
  • Familiarity with digital marketing tools and analytics platforms.

Responsibilities:
  • Develop and implement strategic marketing plans to achieve business objectives and drive sales growth.
  • Oversee the execution of marketing campaigns across multiple channels, including social media, print, and direct mail.
  • Manage the marketing budget, ensuring effective allocation of resources to maximize return on investment.
  • Lead and mentor a team of marketing professionals, providing guidance and support to foster their professional development.
  • Analyze market trends and consumer insights to inform marketing strategies and identify new opportunities.

Skills:

The required skills in social media marketing and marketing communication will be utilized daily to engage with customers and promote our brand effectively. Marketing strategy and management skills will guide the development of comprehensive plans that align with business goals. Proficiency in online marketing and media buying will enable the director to optimize advertising spend and reach target audiences efficiently. Print marketing and direct mail skills will be essential for creating tangible marketing materials that complement digital efforts. Overall, these skills will be integrated into a cohesive marketing approach that drives brand awareness and customer loyalty.

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