Marketing & Engagement Manager
Apply NowCompany: City of North Port, FL
Location: North Port, FL 34287
Description:
Salary: $76,563.46 - $99,532.50 Annually
Location : North Port, FL
Job Type: Full Time
Job Number: 201401806
Department: City Manager's Office
Division: Communications
Opening Date: 03/07/2025
Closing Date: 3/21/2025 5:00 PM Eastern
General Description
The Marketing & Engagement Manager develops and leads citywide marketing and community engagement initiatives. The position is responsible for showcasing our City, building our brand, and strengthening relationships that foster community engagement. This is a supervisory position that reports to the Communications Manager and provides backup support in their absence. The position also serves an essential role supporting the lead Public Information Officer during emergency activations.
Essential Job Functions
(These essential job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other related duties as assigned, including City-directed work assignments in the event of a declared emergency.)
Knowledge/Skills/Abilities
WORK ENVIRONMENT
The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Conditions:
While performing the duties of this job, the employee works in a dynamic environment that requires sensitivity to changing goals, priorities, and needs.
Work typically requires minimal exposure to one or more disagreeable conditions (i.e., irate customers, outdoor weather conditions, excessive noise, extreme heat, odors, or dust).
Risk/Safety Conditions:
This position requires minimal exposure or risk to physical health and/or physical safety (e.g., exposure to environmentally hazardous material, heavy equipment, assault and battery, communicable disease, etc.)
Physical Activities:
The work is sedentary work: exerting up to 10 pounds of force occasionally and negligible amount of force constantly to move objects. Additional requirements include balancing, bending, climbing, crouching, feeling, fingering, grasping, handling, hearing, kneeling, lifting, mental acuity, pulling, pushing, reaching, repetitive motion, speaking, standing, talking, visual acuity, and walking.
(Occasional=1-3 Hrs; Frequent=3-5 Hrs; Constant=5-8 Hrs - Per Workday)
Education, Experience, Licenses and Certifications
Education and Experience:
(A comparable amount of relevant training, education and/or experience may be substituted for the above qualifications.)
Licenses and Certifications:
Possession of or ability to obtain a valid Florida driver's license by date of hire.
Emergency Response Responsibility
Every City employee has emergency response responsibilities, though not every position will require routine assignments during an emergency event. All employees are subject to recall around the clock for emergency response operations, which may require irregular work hours, work at locations other than the normal work location, and may include duties other than those specified in the employee's official job description. Assignments in support of emergency operations may be extensive in nature, with little advance notice, and may require employees to relocate to emergency sites with physically and operationally challenging conditions.
Hiring Range Statement
Please note, the hiring pay range for this position is the minimum up to a rate equal to or less than the midpoint of the salary range.
The City of North Port, FL is an Affirmative Action/ADA and Equal Opportunity Employer. Women, Minorities, and Persons with Disabilities are Encouraged to Apply.
All benefits are effective the 1st of the month following 30 days.
Aetna - Health Insurance
The City offers eligible employees the choice of 2 Open Access In Network plans and 1 Open Access PPO Plan. Premiums and co-pays are dependent upon your plan choice.
Cigna Dental- Dental Insurance
The City's dental plan is a PPO plan providing eligible employees with in network or out of network options. You are entitled to two (2) preventive care treatments per calendar year (6 months apart). There is a $1,500 lifetime maximum for Orthodontia (children up to age 19). Premiums will depend on which tier you choose.
EyeMed Vision Care - Vision Insurance
The City's vision plan allows eligible employees to stay in network or go out of network. Your co-pays will vary depending on the network you use. You are entitled to an exam, frames and lenses once every 12 months.
Cigna Life - Life, Voluntary Life, Dependent Life Insurance
The City offers eligible employees a basic term life insurance benefit equal to their annual salary up to a $75,000 maximum at no charge. You can purchase additional voluntary life insurance for yourself and your dependents.
Cigna - Short Term Disability
The City provides short term disability coverage to all eligible employees at no cost to the employee. This coverage is used in the event of an accident or illness outside of work. The plan pays 66.67% of your weekly salary up to a maximum of $1,000. Benefits begin on the 31st day of your disability. The City offers a buy-up to the Short Term Disability Benefit with a 7 day wait period.
E-Flex - Flexible Spending Account
A flexible spending account helps you pay out-of-pocket medical, dental, eye care, daycare and other expenses, with tax deferred money deducted from your paycheck each payroll. The maximum annual election is $2,500.00. Over-the-counter medications must be accompanied by a doctor's prescription although other medical supplies will still be eligible for reimbursement. This is a voluntary benefit.
Trustmark- Supplemental Polices
Trustmark Insurance Company offers voluntary supplemental Critical Illness/Cancer, Accident and Universal Life policies which are paid for by the employee.
LifeLock Benefit Solutions
Protect your personal information and defend against attacks with 24/7, proactive identity theft protection from LifeLock. This is an employee paid voluntary program.
ICMA-RC - Deferred Compensation Plans
The City offers eligible employees the opportunity to enroll in a deferred retirement plan. The money that is deducted from your paycheck each payroll is put into this account and is tax deferred at the end of the year. One-on-one meetings with each company are held quarterly so employees can speak with the representative confidentially on preparing for their retirement. This is a voluntary program.
Florida Retirement System - FRS
Eligible employees are enrolled in the Florida Retirement System with an 8 year vesting period. Employees contribute 3% of their gross earnings per payroll which is subject to change with the IRS.
Cigna - Employee Assistance Program
The City offers this program to all employees. This is a confidential counseling program for employees and their families. The City pays for 3 visits and if you choose to continue, you would use the specialist co-pay on your insurance plan. Counseling can include stress, alcoholism, family problems, marriage difficulties, financial trouble, depression, work/life and more.
VPI - Veterinary Pet Insurance
The City offers Pet Insurance as a voluntary benefit. This benefit is not payroll deducted.
Florida Prepaid College Board
Employees are eligible to enroll in college savings programs as well as 529 plans.
Educational Assistance Program
Employees are eligible for job-related or degree required educational assistance reimbursement up to $2,500 per fiscal year (subject to the availability of funds).
Paid Holidays
The City observes 13 paid holidays per year.
Sick Leave and Annual Leave
Full time employees accrue eight (8) hours per month starting on the first day of employment. Accruals and usage will appear on your pay stub each payroll. Full time employees accrue annual leave (vacation) bi-weekly, based on years of service.
Sick Leave Incentive
Employees receive an incentive of up to four (4) days per calendar year for every 250 hours remaining in their sick leave bank. Sick leave incentive days cannot be carried over to the next year.
Personal Leave
Employees are eligible for a maximum of two (2) personal leave days per calendar year when they have accrued 96 or sick more hours. This leave is approved by the department director through the department leave approval process.
Bereavement Leave
Employees are entitled to five (5) days of bereavement leave in the event of the death of an immediate family member. Employees should check the personnel policy or union contracts, whichever is applicable, for the definition of an "immediate family member".
Location : North Port, FL
Job Type: Full Time
Job Number: 201401806
Department: City Manager's Office
Division: Communications
Opening Date: 03/07/2025
Closing Date: 3/21/2025 5:00 PM Eastern
General Description
The Marketing & Engagement Manager develops and leads citywide marketing and community engagement initiatives. The position is responsible for showcasing our City, building our brand, and strengthening relationships that foster community engagement. This is a supervisory position that reports to the Communications Manager and provides backup support in their absence. The position also serves an essential role supporting the lead Public Information Officer during emergency activations.
Essential Job Functions
- Assist with the creation, implementation, and annual updating of a citywide strategic marketing and communications plan.
- Supervise a team of creative professionals within the Communications Department.
- Work collaboratively with Communications team members and other City departments to identify communications needs and devise creative concepts, collateral and engaging messaging that align with the City's Strategic Pillars and brand guidelines.
- Assign, track and oversee departmental marketing requests to completion.
- Take a lead role in coordinating City events, including ribbon cuttings, groundbreakings, celebrations, town halls, community forums and other public engagement activities.
- Help manage and oversee development of Citywide promotional materials; identify and facilitate advertising and sponsorship opportunities.
- Build and leverage strong working relationships with key stakeholders and manage ongoing community partner engagement.
- Review, maintain, refresh, and enhance the City's brand.
- Assist in budget preparation, including establishing priorities and allocation of resources.
- Work in an on-call capacity to respond to emergencies and release information to media and the public during evening and weekend hours as necessary.
- Support the City's Emergency Operations Center during emergency activations.
- Assist the Communications Department in working toward ADA compliance.
(These essential job functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other related duties as assigned, including City-directed work assignments in the event of a declared emergency.)
Knowledge/Skills/Abilities
- Ability to identify target audiences, set marketing and engagement goals, develop marketing campaigns, track progress, analyze data and evaluate results.
- Understanding of current trends and best practices in marketing, community engagement and local government.
- Skilled in Microsoft Office Suite and Adobe Creative Suite (Photoshop/InDesign).
- Knowledge of social media trends/best practices and emerging digital communication platforms.
- Strong knowledge of modern design principles and concepts.
- Ability to exercise strong judgment, think independently and find creative solutions.
- Ability to work collaboratively in a team setting and maintain positive working relationships with co-workers, officials, and the public.
- Ability to remain calm in crisis or high-pressure situations.
- Skilled in public speaking and making presentations to groups.
- Ability to manage multiple projects, tasks, and deadlines simultaneously.
- Understanding of public records/Florida Sunshine laws.
- Ability to recognize and develop community engagement opportunities.
WORK ENVIRONMENT
The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Conditions:
While performing the duties of this job, the employee works in a dynamic environment that requires sensitivity to changing goals, priorities, and needs.
Work typically requires minimal exposure to one or more disagreeable conditions (i.e., irate customers, outdoor weather conditions, excessive noise, extreme heat, odors, or dust).
Risk/Safety Conditions:
This position requires minimal exposure or risk to physical health and/or physical safety (e.g., exposure to environmentally hazardous material, heavy equipment, assault and battery, communicable disease, etc.)
Physical Activities:
The work is sedentary work: exerting up to 10 pounds of force occasionally and negligible amount of force constantly to move objects. Additional requirements include balancing, bending, climbing, crouching, feeling, fingering, grasping, handling, hearing, kneeling, lifting, mental acuity, pulling, pushing, reaching, repetitive motion, speaking, standing, talking, visual acuity, and walking.
(Occasional=1-3 Hrs; Frequent=3-5 Hrs; Constant=5-8 Hrs - Per Workday)
Education, Experience, Licenses and Certifications
Education and Experience:
- Bachelor's Degree from an accredited college or university in Finance, Public or Business Administration or other related degree.
- Four (4) years related experience in a similar position.
- Two (2) years of supervisory experience is preferred.
(A comparable amount of relevant training, education and/or experience may be substituted for the above qualifications.)
Licenses and Certifications:
Possession of or ability to obtain a valid Florida driver's license by date of hire.
Emergency Response Responsibility
Every City employee has emergency response responsibilities, though not every position will require routine assignments during an emergency event. All employees are subject to recall around the clock for emergency response operations, which may require irregular work hours, work at locations other than the normal work location, and may include duties other than those specified in the employee's official job description. Assignments in support of emergency operations may be extensive in nature, with little advance notice, and may require employees to relocate to emergency sites with physically and operationally challenging conditions.
Hiring Range Statement
Please note, the hiring pay range for this position is the minimum up to a rate equal to or less than the midpoint of the salary range.
The City of North Port, FL is an Affirmative Action/ADA and Equal Opportunity Employer. Women, Minorities, and Persons with Disabilities are Encouraged to Apply.
All benefits are effective the 1st of the month following 30 days.
Aetna - Health Insurance
The City offers eligible employees the choice of 2 Open Access In Network plans and 1 Open Access PPO Plan. Premiums and co-pays are dependent upon your plan choice.
Cigna Dental- Dental Insurance
The City's dental plan is a PPO plan providing eligible employees with in network or out of network options. You are entitled to two (2) preventive care treatments per calendar year (6 months apart). There is a $1,500 lifetime maximum for Orthodontia (children up to age 19). Premiums will depend on which tier you choose.
EyeMed Vision Care - Vision Insurance
The City's vision plan allows eligible employees to stay in network or go out of network. Your co-pays will vary depending on the network you use. You are entitled to an exam, frames and lenses once every 12 months.
Cigna Life - Life, Voluntary Life, Dependent Life Insurance
The City offers eligible employees a basic term life insurance benefit equal to their annual salary up to a $75,000 maximum at no charge. You can purchase additional voluntary life insurance for yourself and your dependents.
Cigna - Short Term Disability
The City provides short term disability coverage to all eligible employees at no cost to the employee. This coverage is used in the event of an accident or illness outside of work. The plan pays 66.67% of your weekly salary up to a maximum of $1,000. Benefits begin on the 31st day of your disability. The City offers a buy-up to the Short Term Disability Benefit with a 7 day wait period.
E-Flex - Flexible Spending Account
A flexible spending account helps you pay out-of-pocket medical, dental, eye care, daycare and other expenses, with tax deferred money deducted from your paycheck each payroll. The maximum annual election is $2,500.00. Over-the-counter medications must be accompanied by a doctor's prescription although other medical supplies will still be eligible for reimbursement. This is a voluntary benefit.
Trustmark- Supplemental Polices
Trustmark Insurance Company offers voluntary supplemental Critical Illness/Cancer, Accident and Universal Life policies which are paid for by the employee.
LifeLock Benefit Solutions
Protect your personal information and defend against attacks with 24/7, proactive identity theft protection from LifeLock. This is an employee paid voluntary program.
ICMA-RC - Deferred Compensation Plans
The City offers eligible employees the opportunity to enroll in a deferred retirement plan. The money that is deducted from your paycheck each payroll is put into this account and is tax deferred at the end of the year. One-on-one meetings with each company are held quarterly so employees can speak with the representative confidentially on preparing for their retirement. This is a voluntary program.
Florida Retirement System - FRS
Eligible employees are enrolled in the Florida Retirement System with an 8 year vesting period. Employees contribute 3% of their gross earnings per payroll which is subject to change with the IRS.
Cigna - Employee Assistance Program
The City offers this program to all employees. This is a confidential counseling program for employees and their families. The City pays for 3 visits and if you choose to continue, you would use the specialist co-pay on your insurance plan. Counseling can include stress, alcoholism, family problems, marriage difficulties, financial trouble, depression, work/life and more.
VPI - Veterinary Pet Insurance
The City offers Pet Insurance as a voluntary benefit. This benefit is not payroll deducted.
Florida Prepaid College Board
Employees are eligible to enroll in college savings programs as well as 529 plans.
Educational Assistance Program
Employees are eligible for job-related or degree required educational assistance reimbursement up to $2,500 per fiscal year (subject to the availability of funds).
Paid Holidays
The City observes 13 paid holidays per year.
Sick Leave and Annual Leave
Full time employees accrue eight (8) hours per month starting on the first day of employment. Accruals and usage will appear on your pay stub each payroll. Full time employees accrue annual leave (vacation) bi-weekly, based on years of service.
Sick Leave Incentive
Employees receive an incentive of up to four (4) days per calendar year for every 250 hours remaining in their sick leave bank. Sick leave incentive days cannot be carried over to the next year.
Personal Leave
Employees are eligible for a maximum of two (2) personal leave days per calendar year when they have accrued 96 or sick more hours. This leave is approved by the department director through the department leave approval process.
Bereavement Leave
Employees are entitled to five (5) days of bereavement leave in the event of the death of an immediate family member. Employees should check the personnel policy or union contracts, whichever is applicable, for the definition of an "immediate family member".