Marketing Manager - Media Analytics & Strategy

Job Description
TITLE: Marketing Manager - Media Analytics & Strategy

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we're looking for:

We are looking for a Marketing Manager - Media Analytics & Strategy who will be responsible for leading the regular analysis and reporting of paid media performance (including ad-hoc management requests), as well as lead Marketing Mix Model (MMM) and Multi-Touch Attribution (MTA). You will have exposure to the Head of Consumer and Shopper Marketing as well as Director of Strategy and Head of eCommerce. You will work directly with the Paid Media Lead.

Role and Responsibilities:

• Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis.
• Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis-market-share/paid media impact reports).
• Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, .com conversion, .com Traffic, and offline contribution of our media channels).
• Lead the development of automated and systematized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks).
• Drive sophisticated analyses and insights to visualize, interpret and "story-tell" data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA).
• Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and .com Traffic/revenue metrics. Create a reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations.
• Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
• Work closely with the PCG Analytics' Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs).
• Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to business and future planning efforts as well as champion findings internally across teams and leadership.

Problem Solving & Decision Making:

• Help drive major investment planning decisions based on learnings from MMM on relative performance of marketing vehicles.
• Help drive real-time optimization of media vehicles by leveraging MTA.
• Help identify longer term media/marketing performance trends to uncover untapped opportunities or to reduce marketing inefficiencies.
• Reporting approach, frameworks, ways to synthesize and showcase data and findings, etc are all under their authority to make decisions-this should then be communicated and aligned on by the Paid Media Lead.

Critical Challenges/Risk:

• Create sustainable frameworks, templates, evaluation criteria, methods to report-out the constant and voluminous programs being executed.
• Improve and accelerate education of paid media activities (and associated business impact) as well as the strengths and weaknesses of various measurement tools and the types of decisions to option based on the data.

Required Experience and Education:

• 5+ years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/CPG).
• Bachelor's Degree.
• Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
• Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA-must demonstrate this knowledge and experience.

Necessary Skills and Attributes:

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Expert in Excel.
• Positive "all-hands-on-deck" attitude and willingness to get the job done.
• Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we'll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.