Marketing Manager, Innovation

Marketing Manager, Innovation Manager

Hybrid- Gurnee, Illinois

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright's, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

The Marketing Manager, Innovation Manager will be responsible for helping generate and execute the innovation pipeline across the company's consumer brands. This role will be at the forefront of developing new products, whitespace opportunities, and ensuring quality delivery of new products to market. You will lead all aspects of the product development process, from concept creation and positioning to pricing and commercialization, ensuring alignment with brand purposes and priorities. Additionally, this role requires significant cross-functional collaboration, particularly with the Brand, Sales Strategy, R&D, and Project Management teams. This position thrives leveraging creativity, strategic insight, and data to create compelling new products that drive market success.

What You Will Do:.

• Identify New Opportunities: Leverage in-depth knowledge of consumer and category trends, competition, and shopper behaviors to ideate and execute new product opportunities that drive profitability growth.
• Lead Product Development: Oversee all aspects of product development, from creating meaningful consumer concepts and positioning innovation ideas to effectively communicating product benefits, pricing, and cost strategies.
• Utilize Insights and Data: Leverage trends, insights, and data from multiple sources to inform new product ideas and sizing opportunities. Initiate and manage market research projects to gain valuable insights.
• Leverage Strong Financial Acumen: bring new products to market by evaluating cost versus value benefits and maximizing revenue potential to gain share & profit.
• Prepare Persuasive Materials: Develop compelling sales and internal communication materials to sell innovation pipeline strategies and new product ideas to key internal stakeholders.
• Lead Cross-Functional Projects: Act as the project lead and liaison with other cross-functional partners to ensure innovation initiatives progress toward launch and receive the necessary resources and support.
• Support Production Process: Partner closely with project management, operations, and planning to ensure feasible execution & deliver quality products on time.
• Collaborate with Brand Teams: Work closely with brand teams to ensure all new items in development align with each brand's purpose and priorities.
• Manage Market Research Projects: Initiate and manage market research projects to deliver powerful consumer and shopper insights, facilitating continued brand growth.

What You Will Bring:

• Innovation Leadership: Proven ability to develop and lead the execution of an innovation pipeline, including identifying white space opportunities and commercializing new products through to launch.
• Consumer & Brand First Mindset: Demonstrated strength in key marketing areas such as positioning, brand development, innovation, and project leadership.
• Market Research Proficiency: Skilled in various market research techniques, both qualitative and quantitative.
• Strong Communication Skills: Strong verbal and written communication skills. Ability to craft compelling ideas and recommendations based on consumer insights and business needs.
• Insight to Idea Translation: Ability to translate consumer and market insights into effective brand and innovation strategies.
• Financial & Commercial Acumen: Demonstrated ability to generate valuable insights and ideas, with a clear understanding of what drives market success and impact.
• Agility and Problem-Solving: Proven ability to navigate ambiguity and solve problems effectively.
• Collaborative Partner: Proven experience working as a collaborative partner with cross-functional teams such as project management, brand, and R&D.
• Project Management: Ability to manage multiple work streams and projects in a fast-paced, dynamic environment.
• Balanced Thinking: Ability to balance creative thinking with a pragmatic business mindset.
• 5+ Years of Experience: 5+ years of experience in brand or product management within a CPG environment, with specific experience in new product innovation.

Compensation Range:

$92,600-$145,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

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