Marketing Manager- Product (ID 959 A)
Apply NowCompany: Marketscope
Location: Tampa, FL 33647
Description:
Job Description
Requirements
- Develop and execute marketing campaigns aligned with product strategies to enhance brand visibility and demand generation.
- Leverage product engineering and management experience to deeply understand technical features and their business impact.
- Conduct compelling product demonstrations for clients, showcasing the value and functionality of the solutions.
- Create high-quality product marketing content, including brochures, technical datasheets, presentations, and web copy.
- Develop and maintain a repository of marketing assets for consistent messaging and brand alignment.
- Contribute to the development of submissions for analyst reviews, Magic Quadrants, and Waves.
- Conduct market research to identify customer needs, emerging trends, and competitive positioning.
- Partner with cross-functional teams, including product, engineering, and sales, to deliver cohesive go-to-market strategies.
Requirements
- 10+ years in marketing with at least 2+ years in product engineering or product management roles.
- Proven experience in delivering product demos to clients and stakeholders.
- Strong portfolio of content creation, including product brochures, datasheets, and web content.
- Expertise in digital marketing platforms (e.g., HubSpot, Salesforce, Google Analytics).
- Familiarity with Agile and product development processes is a plus.
- Looking for only Green Card holders.