Marketing Manager

As our Marketing Manager you'll play a critical role by helping the marketing team keep things organized and moving forward across a variety of marketing programs.

Marketing Manager is responsible for working with other marketing staff to develop unique campaign ideas to market a company's products, services. The ideal candidate duties include supporting advertising campaigns, support day-to-day social media marketing initiatives, campaigns and strategy along with price strategies and targeting the demographic data of UP Solution's target audience as well working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from B2B and B2C.

Key responsibilities include:

• Collaborating with sales, marketing, advertising, product design and product development to planning promotional marketing campaigns.
• Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts.
• Conducting market research to determine a target audience's needs, wants, habits, interests and other and other relevant factors used in creating targeted marketing campaigns.
• Conducting competitor product research and competitive price analysis.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising)
• Work directly with designers, social media, YouTube and content to design and implement key marketing campaigns and experience using social media platforms for paid advertising.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

• Regularly perform thorough keywords research along with Identify our buyer persona to better target identified audiences and implement our SEO strategy.

Requirements and skills

• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite) and applications (Web analytics, Google Adwords etc.)
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Bilingual (English/Korean)

Benefits

• Group Health Insurance ( Medical, Dental, Vision)
• Employer paid Life Insurance
• Paid Sick and Vacation Time
• 401k 3% matching
• Gym Reimbursement
• Employee Referral Program
• Friday Company Lunch