Marketing Manager
Apply NowCompany: AAC Utility Partners
Location: Columbia, SC 29223
Description:
Company Description
AAC Utility Partners is a consulting firm that guides utilities through complex IT projects by providing independent assessment, selection, project management and other specialized project resources. AAC is the developer of NavigateOne, a proprietary system of methods, tools, templates and software completely scalable and customizable to manage the special needs of any utility IT project. Leading utilities have delivered some of the most successful IT projects in the industry through the NavigateOne system.
Job Description
Marketing Manager is responsible for the overall planning, implementing and directing the marketing activities to support the organization and achieve established sales objectives.
Establish and communicate marketing objectives
Plan, organize, direct and control the marketing team to meet defined objectives
Recruit and hire marketing team
Coach, counsel, advise and support the marketing sales team
Establish training programs for the organization's sales representatives
Maintain a self-development program to improve marketing skills, managerial skills, business skills and product knowledge
Identify, develop, and evaluate marketing strategy
Analysis of customer research, current market conditions and competitor information and communicate results to company leadership
Formulate, direct and coordinate marketing activities and policies to promote products and services
Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
. Own the development of marketing/promotional/advertising materials and activities
Support the organization by organizing the marketing of/at: (examples below)
o Conferenceso Speaking engagements
o Brochure
o PowerPoint presentations
o Messagingo Web
o White Paperso Navigators
o Women in Utilities
o Webinarso RFP assistance
o Proposal
o Video
Qualifications
A minimum of 7 years of experience in sales management and directing a marketing team
Business or marketing-related degree or equivalent professional qualification
Experience in all aspects of developing and managing marketing strategies Technical marketing skills
Proven experience in customer and market research
Experience with enterprise software solutions and large and complex organizations
Knowledge of principles and methods for showing, promoting, and selling products or services. Experience in all aspects of planning and implementing sales strategy
Proven track record in managing and directing a highly skilled, motivated, and successful marketing team
Strong understanding of customer and market dynamics and requirements
Able to operate in a fast-paced and changing market environment
People management and leadership skills, including coaching, supervision, staffing, and conflict managemen
t Working knowledge of Excel, Word, PowerPoint, SharePoint and Visio
SKILLS/QUALIFICATIONS PREFERRED:
o Knowledge and understanding of the utility industry
o Understanding of the SDLC for information technology
o Marketing experience in a consulting firm
o Bachelor's Degree in business, marketing or related field
Additional Information
Approximately up to 25% travel required.
All your information will be kept confidential according to EEO guidelines.
AAC Utility Partners is EOE.
AAC Utility Partners is a consulting firm that guides utilities through complex IT projects by providing independent assessment, selection, project management and other specialized project resources. AAC is the developer of NavigateOne, a proprietary system of methods, tools, templates and software completely scalable and customizable to manage the special needs of any utility IT project. Leading utilities have delivered some of the most successful IT projects in the industry through the NavigateOne system.
Job Description
Marketing Manager is responsible for the overall planning, implementing and directing the marketing activities to support the organization and achieve established sales objectives.
Establish and communicate marketing objectives
Plan, organize, direct and control the marketing team to meet defined objectives
Recruit and hire marketing team
Coach, counsel, advise and support the marketing sales team
Establish training programs for the organization's sales representatives
Maintain a self-development program to improve marketing skills, managerial skills, business skills and product knowledge
Identify, develop, and evaluate marketing strategy
Analysis of customer research, current market conditions and competitor information and communicate results to company leadership
Formulate, direct and coordinate marketing activities and policies to promote products and services
Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities
. Own the development of marketing/promotional/advertising materials and activities
Support the organization by organizing the marketing of/at: (examples below)
o Conferenceso Speaking engagements
o Brochure
o PowerPoint presentations
o Messagingo Web
o White Paperso Navigators
o Women in Utilities
o Webinarso RFP assistance
o Proposal
o Video
Qualifications
A minimum of 7 years of experience in sales management and directing a marketing team
Business or marketing-related degree or equivalent professional qualification
Experience in all aspects of developing and managing marketing strategies Technical marketing skills
Proven experience in customer and market research
Experience with enterprise software solutions and large and complex organizations
Knowledge of principles and methods for showing, promoting, and selling products or services. Experience in all aspects of planning and implementing sales strategy
Proven track record in managing and directing a highly skilled, motivated, and successful marketing team
Strong understanding of customer and market dynamics and requirements
Able to operate in a fast-paced and changing market environment
People management and leadership skills, including coaching, supervision, staffing, and conflict managemen
t Working knowledge of Excel, Word, PowerPoint, SharePoint and Visio
SKILLS/QUALIFICATIONS PREFERRED:
o Knowledge and understanding of the utility industry
o Understanding of the SDLC for information technology
o Marketing experience in a consulting firm
o Bachelor's Degree in business, marketing or related field
Additional Information
Approximately up to 25% travel required.
All your information will be kept confidential according to EEO guidelines.
AAC Utility Partners is EOE.