Marketing Manager
Apply NowCompany: Vestar Properties, Inc.
Location: Phoenix, AZ 85032
Description:
WHO WE ARE
Vestar is a nationally recognized leader in the acquisition, management, leasing and development of retail real estate with a significant market share in the Western US. Vestar has over 30 million square feet currently under operation and management and has been acknowledged by both institutional and private-client investors as an industry leader.
Since its inception in 1989, Vestar has become synonymous with integrity and responsibility. As one of the leading privately held real estate companies in the western United States, Vestar acquires, develops and manages retail and entertainment destinations of varying size and scale that serve as destinations and community focal points.
SUMMARY:
The Marketing Manager oversees an expanding portfolio of Neighborhood and Community/Power Centers in the greater Phoenix market and additional areas, as needed. This position is responsible for creating, developing and implementing the overall strategic marketing direction in order to meet corporate business and marketing objectives.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Strategic Planning
Financial Accountability
Public and Community Relations
Social Media
Tourism (if necessary)
Special research/marketing projects as assigned
QUALIFICATIONS:
Vestar is an equal opportunity employer. We celebrate diversity in our workplace and we hire the most qualified candidates without regard for age, ethnicity, gender, gender identity or expression, language differences, nationality or national origin, family or marital status, physical, mental, and developmental abilities (or the perception of a disability), genetic information, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, military service, caste, or any other characteristic protected by law.
Eligibility: Applicants must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Vestar.
Vestar is a nationally recognized leader in the acquisition, management, leasing and development of retail real estate with a significant market share in the Western US. Vestar has over 30 million square feet currently under operation and management and has been acknowledged by both institutional and private-client investors as an industry leader.
Since its inception in 1989, Vestar has become synonymous with integrity and responsibility. As one of the leading privately held real estate companies in the western United States, Vestar acquires, develops and manages retail and entertainment destinations of varying size and scale that serve as destinations and community focal points.
SUMMARY:
The Marketing Manager oversees an expanding portfolio of Neighborhood and Community/Power Centers in the greater Phoenix market and additional areas, as needed. This position is responsible for creating, developing and implementing the overall strategic marketing direction in order to meet corporate business and marketing objectives.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Strategic Planning
- Develop and execute annual marketing plan(s) which strategically impact core objectives
- Research sales and traffic trends routinely and address major changes in market
- Follow corporate policies and procedures for all programs/promotions
- Implement all programs and events professionally and timely including fulfillment and execution
- Measure overall impact of local programs on traffic and sales
- Implement advertising campaign, upholding and maintaining the brand strategy
- Negotiate promotional agreements and media added value
- Maximize promotional dollars through trade-outs
Financial Accountability
- Create an annual marketing plan and accurately budget income and expenses
- Allocate marketing funds appropriately to support key goals and objectives
- Maximize marketing dollars by analyzing ROI on major expenditures
- Monitor monthly income and expense variances
- Complete monthly reports and participate on client calls
Public and Community Relations
- Develop and implement programs to establish and maintain favorable community and public relations to enhance the image and position within the community
- Secure partnerships with key community organizations
- Keep an up-to-date media contact list and build network of media contacts
- Get all press materials out to the media in a timely fashion
- Monitor all local press coverage
- Implement ongoing signage program, including but not limited to, 22"x28", banners, directory advertising, vacant space signage, temporary 'coming soon' signage.
Social Media
- Ability to utilize social and digital media tools for tenant and center promotions
- Keep informed and adapt to newly emerging technologies
Tourism (if necessary)
- Maintain awareness of tourism market
- Maintain and enhance local travel industry relationships
- Fulfillment of provided Inquiries/Leads
Special research/marketing projects as assigned
QUALIFICATIONS:
- Bachelor's degree and minimum of five years of strong marketing, management, event or advertising experience in a related field
- Shopping center marketing experience a plus
- Excellent interpersonal, communication, selling and negotiation skills with the ability to use tact and diplomacy when interacting with others
- Sound fiscal management and budgeting skills
- Word, Excel and PowerPoint skills
- Social media skills
- Flexibility to work varied schedules including weekends and evenings
- Strong team building
- Ability to handle multiple projects simultaneously
- Based in Phoenix, AZ with greater Arizona travel requireD
Vestar is an equal opportunity employer. We celebrate diversity in our workplace and we hire the most qualified candidates without regard for age, ethnicity, gender, gender identity or expression, language differences, nationality or national origin, family or marital status, physical, mental, and developmental abilities (or the perception of a disability), genetic information, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, military service, caste, or any other characteristic protected by law.
Eligibility: Applicants must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Vestar.