Marketing Manager
Apply NowCompany: Rally
Location: Pine Ridge, SD 57770
Description:
Rally House is a specialty retail store that carries all things local! We are looking for people who are enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company. We don't just provide jobs, we provide careers. Apply today and be part of our growth!
Job Description
The Marketing Manager leads Rally House's marketing initiatives and strategy for the teams/leagues that they are responsible for. This position leads a go-to-market team responsible for organic social, email, content creation and SEO content. The Marketing Manager is responsible for shaping the company's go-to-market approach to drive customer engagement across marketing channels. They partner with teams/leagues to understand promotions and branding needs and act as a liaison communicating to the corporate departments in areas of product prioritization, messaging strategy, and creative vision and execution to create alignment to support events. The ideal candidate will have a strong background in marketing, Ecommerce, budgeting and forecasting team leadership, and collaboration with cross-functional teams.
Responsibilities
- Partner with buying teams to prioritize key marketing events throughout the year aligned to each league's pre-season, in-season and post-season calendars.
- Plan and prioritize product assortments, launch strategies, and activating hot market opportunities across key markets.
- Ensure alignment between marketing initiatives and merchandise strategies to maximize business impact.
- Oversee budgeting and forecasting for media spend, partnership agreements, and co-op media spend.
- Monitor financial performance and ensure marketing investments deliver measurable ROI.
- Develop and manage comprehensive touchpoint and go-to-market plans that span the full league year.
- Ensure consistency and alignment of messaging across all customer touchpoints.
- Ensure coordination of activities across Ecommerce, Media and Store.
- Lead and mentor a go-to-market team, including email specialists, organic social managers, SEO experts, and content creators.
- Foster a collaborative and high-performing team environment in support of overall marketing strategies.
- Be a cultural pillar and exemplify the values of Rally House: Playing Hard, Questioning Everything and Failing Forward.
- Work closely with performance marketing, eCommerce, and partnerships teams to execute marketing tactics.
- Analyze performance metrics, report on results, and refine strategies for continuous improvement.
- Develop and lead marketing and messaging strategies for leagues to drive awareness and demand for the assortment of products.
- Manage communications, strategy planning, and performance with league partners throughout the year.
- Ensure campaigns resonate with fans and drive sales for league-related merchandise.
- Collaborate with senior leadership to identify key opportunities for short-term wins and long-term business growth.
- Develop marketing strategies to capitalize on emerging trends and untapped markets.
Skills and Knowledge
Excellent project management and prioritization skills, delegates as needed, within an ever-changing environment, Excellent verbal and written communication skills, Motivational and situational leadership and coaching, Passion for sports and retail, Strong analytical and problem-solving skills
Qualifications
Qualifications - Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 7+ years of marketing experience, with a focus on omni-channel retail or consumer goods. 1 - 3 years supervisory experience preferred.
Physical Requirements - Work is typically performed in an office but projects may sometimes take the employee to a non-standard workplace; Requires the ability to operate standard office equipment and keyboards; Must have ability to lift small and carry parcels, packages and other items up to 25lbs, and walk short distances.
$100,000.00 - $120,000.00
Annual
Job Description
The Marketing Manager leads Rally House's marketing initiatives and strategy for the teams/leagues that they are responsible for. This position leads a go-to-market team responsible for organic social, email, content creation and SEO content. The Marketing Manager is responsible for shaping the company's go-to-market approach to drive customer engagement across marketing channels. They partner with teams/leagues to understand promotions and branding needs and act as a liaison communicating to the corporate departments in areas of product prioritization, messaging strategy, and creative vision and execution to create alignment to support events. The ideal candidate will have a strong background in marketing, Ecommerce, budgeting and forecasting team leadership, and collaboration with cross-functional teams.
Responsibilities
- Partner with buying teams to prioritize key marketing events throughout the year aligned to each league's pre-season, in-season and post-season calendars.
- Plan and prioritize product assortments, launch strategies, and activating hot market opportunities across key markets.
- Ensure alignment between marketing initiatives and merchandise strategies to maximize business impact.
- Oversee budgeting and forecasting for media spend, partnership agreements, and co-op media spend.
- Monitor financial performance and ensure marketing investments deliver measurable ROI.
- Develop and manage comprehensive touchpoint and go-to-market plans that span the full league year.
- Ensure consistency and alignment of messaging across all customer touchpoints.
- Ensure coordination of activities across Ecommerce, Media and Store.
- Lead and mentor a go-to-market team, including email specialists, organic social managers, SEO experts, and content creators.
- Foster a collaborative and high-performing team environment in support of overall marketing strategies.
- Be a cultural pillar and exemplify the values of Rally House: Playing Hard, Questioning Everything and Failing Forward.
- Work closely with performance marketing, eCommerce, and partnerships teams to execute marketing tactics.
- Analyze performance metrics, report on results, and refine strategies for continuous improvement.
- Develop and lead marketing and messaging strategies for leagues to drive awareness and demand for the assortment of products.
- Manage communications, strategy planning, and performance with league partners throughout the year.
- Ensure campaigns resonate with fans and drive sales for league-related merchandise.
- Collaborate with senior leadership to identify key opportunities for short-term wins and long-term business growth.
- Develop marketing strategies to capitalize on emerging trends and untapped markets.
Skills and Knowledge
Excellent project management and prioritization skills, delegates as needed, within an ever-changing environment, Excellent verbal and written communication skills, Motivational and situational leadership and coaching, Passion for sports and retail, Strong analytical and problem-solving skills
Qualifications
Qualifications - Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. 7+ years of marketing experience, with a focus on omni-channel retail or consumer goods. 1 - 3 years supervisory experience preferred.
Physical Requirements - Work is typically performed in an office but projects may sometimes take the employee to a non-standard workplace; Requires the ability to operate standard office equipment and keyboards; Must have ability to lift small and carry parcels, packages and other items up to 25lbs, and walk short distances.
$100,000.00 - $120,000.00
Annual