Marketing Manager

Salary : $115,398.40 - $140,254.40 Annually
Location : Issaquah, WA
Job Type: Full-Time Exempt
Job Number: 2025-00027
Department: Communications and Marketing
Opening Date: 02/20/2025
Closing Date: 3/6/2025 11:59 PM Pacific
Union Represented: Yes

General Position Summary
KCLS is hiring a new Marketing Manager to oversee the marketing wing of the Communications and Marketing department, including our e-mail, social media, digital video and photography, and web content. The position will also oversee our ongoing and future advertising campaigns and be the brand manager for KCLS. The position will develop campaigns in partnership with the Communications Manager and Graphics department, utilizing all our resources to achieve organizational goals and enhancing awareness of KCLS with new and existing patrons across King County.
In this position you will:

• Develop cross-channel marketing campaigns to highlight KCLS programs, events, and community engagement opportunities.
• Collaborate with library staff to develop opportunities to promote and highlight ongoing projects.
• Identify and strategize new growth opportunities for KCLS, including new cardholders, and reengaging inactive cardholders.
• Work with our advertising firm to develop advertising content to drive results and monitor metrics and KPIs to ensure success.

Applicants must attach a current resume and cover letter which addresses why they are interested in the position and how they meet the qualifications listed
King County Library System (KCLS):KCLS has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1.5 million diverse patrons, providing an unparalleled collection of library materials, resources, technology, services, and programs.

Approximately 1,000 engaged and passionate staff provide service in 50 community library locations and patron engagement using direct outreach, programs, and virtual assistance. Our service area includes cities, towns, tribal lands, and unincorporated districts of King County, with the exception of the city of Seattle.

From a 2021-2022 comprehensive Diversity, Equity, and Inclusion (DEI) Assessment Demographics and Language Report, of the more than 1.5 million residents who live within the KCLS service area, almost half identify as Black, Indigenous, or People of Color (BIPOC). Moreover, roughly one-third of the KCLS community speaks a language other than English as their first language.

The King County Library System values the diverse perspectives, lived experiences, and cultures of all qualified individuals. We seek applicants that reflect the diversity of the communities we serve and encourage individuals of all backgrounds to apply, including BIPOC (Black, Indigenous, and other people of color), immigrants, refugees, women, LGBTQIA+, individuals with disabilities, veterans, etc.

KCLS welcomes reasonable accommodations for persons with disabilities as an opportunity to assist qualified individuals to participate in the job application or interview process and/or perform the essential functions of the position upon hire. Need an accommodation to apply or interview? Call (425) 369-3224 or email

KCLS ensures equal opportunities and consideration for all job applicants, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

KCLS does not tolerate discrimination or harassment during any stage of employment, including in recruiting, hiring, promotion, termination, leave of absence, compensation, or training.
Examples of Duties

Essential Duties
The items listed in this section are the key duties and responsibilities for this job and do not represent an exhaustive list. Our organization is dynamic and therefore duties may change based on business necessity; however, any new duties will remain within the scope of the job.

• Collaborates with creative teams to produce promotional content and execute digital components of KCLS storytelling opportunities and campaigns. Participates in any phase of the development process, including composing draft content, revising the contributions of others, and delivering final proofing.
• Plans and manages advertising campaigns across digital, print, and social media platforms, serving as a liaison between KCLS and advertising agency.
• Oversees ad content generation and placement in collaboration with advertising firm.
• Produces and oversees digital media content calendar, including social media, email content, and web content.
• Conducts in-depth research on consumer behavior and market trends to enhance KCLS support and use in service area.
• Focuses on brand positioning in the market and alignment with promotional goals. Provides brand management guidance to the department in the development of communications materials.
• Develops promotional materials to be distributed by KCLS staff.
• Creates and maintains marketing procedures, best practices, templates, workflows, and checklists.
• Coordinates marketing communication that supports high profile events for KCLS.
• Reaches diverse audiences and communities with external communication that support the library as a welcoming and inclusive place.
• Selects, coaches, develops, and manages performance for members of the assigned work team.
• Establishes goals, action plans, timelines, and expectations with department leadership for successful team performance.

Secondary Duties

Monitors industry for emerging opportunities in marketing.

Provides back-up support to direct reports and related positions as needed.

Delivers presentations on subject matter work.

Attends meetings, trainings, and serves on various committees as assigned.

Performs other related duties as assigned.

Desired Minimum Qualification

Education and Experience

The items listed below are the minimum requirements for the job and are relevant to this position. The organization values both work experience and education and realizes that individuals take different paths to acquire knowledge.

• Bachelor's degree in marketing, business administration, or related field.
• Five years of experience in marketing roles, preferably with experience in digital marketing, content development, advertising, and/or photo and video direction.
• Three years of experience leading or managing a team or campaign.
• Any equivalent combination of education and experience that provides the necessary qualifications to successfully perform the duties of the position will be considered.

Knowledge and Skills

• Working knowledge of strategic marketing best practices.
• Working knowledge of content production and ideation.
• Working knowledge of digital marketing tools.
• Skilled in writing short and long form content.
• Skilled in collaborating with audio/visual experts in content production.
• Confident communicator and presenter with interest in teaching others.
• Proficient in marketing platforms (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
• Well-developed verbal, active listening, and written communication skills with various and diverse audiences.
• Demonstrated collaboration with cross-functional teams and stakeholders.
• Flexible and adaptive to changing needs.
• Critical thinking skills and sound judgement.
• Organizational and time management skills with a focus on quality and attention to detail.
• Skills to work on several projects at the same time while keeping track of progress, challenges, and deadlines.

Professional Licenses and Certifications

• A valid Washington State driver's license is required.

Each KCLS position has job-specific competencies. These competencies describe characteristics needed for optimum performance in the position. In addition, there are organizational competencies applicable to all positions at KCLS that encompass the culture and set expectations for how work is performed and leadership competencies for all supervisory roles.

Organizational Competencies

• Valuing Diversity

Manages relationships with all kinds and classes of people inclusively and equitably. Respects, values, and encourages the unique dimension each employee adds to the organization and each member of the community brings to the whole. Seeks opportunities to learn about differences.

• Customer Focus

Primarily focused on customer needs. Able to deliver high-quality, value-added services. Constantly strives to find new ways to increase customer satisfaction and understanding, foster equitable services, and forge meaningful connections.

• Ethics, Values and Judgement

Exercises best judgment, trustworthiness, and professional standards of conduct. Consistently demonstrates organization's values, moral principles, and accountability in behavior, character, and action. Defends intellectual freedom and confidentiality.

• Professional and Technical Knowledge

Demonstrates proficiency in professional and technical skills and/or knowledge in position-related areas. Purposely keeps up with current developments and trends in areas of expertise, in order to better foster personal success and connections for others.

Leadership Competencies

• Coaching and Counseling

Facilitates the development of other's knowledge, abilities, and skills to fulfill job and role responsibilities more effectively. Provides timely feedback, guidance, and encouragement to help others achieve better performance and goals. Builds confidence of others.

• Managerial Courage

Tactfully provides direct and actionable feedback in a timely manner. Is open and direct but not intimidating. Deals head-on with people and problems even in the most difficult situations.

Job-Specific Competencies

• Communicates Effectively

Conveys ideas and information in a way that is clear, engaging, and suitable to the audience. Main point of their message is apparent. Listens more than they speak and responds appropriately. Seeks influence.

• Vision and Strategic Thinking

Supports, promotes, and ensures alignment with the organization's vision, mission, and values. Holds big picture view while setting priorities, often uses breakthrough strategies to find the way forward.

• Organizing and Planning

Establishes courses of action for self. Can influence others to ensure that work is efficient. Appropriately sensitive to real restraints on time and resources. Willing to take a risk.
Physical Demands & Work Environment

Physical Demands
While performing the duties of this job, the employee will:

• Constantly sit throughout work shift and occasionally stand and walk. Events may require greater standing and walking.
• Seldom reach up, occasionally reach down, and frequently reach out at chest level with hands and arms.
• Constantly use hands in conjunction with frequent finger use. Keyboarding. may be repetitive up to frequently.
• Occasionally operate foot controls.
• Change tasks depending upon the shift.
• Require extensive close work, including use of computer monitor.
• Occasionally lift up to 10 lbs. and seldom lift and carry up to 35 lbs.
• Seldom push/pull carts and wheeled equipment with light force.

Work Environment
Work is performed in a typical office environment and in the community for engagement activities. Work schedule may include occasional early morning, evening, and/or weekend meetings for commitments. Some travel within the service area is required. Incumbent may be permitted hybrid telework schedule upon request.
General Benefits Summary
Paid Time off
It is the policy of KCLS to grant to all part-time and full-time employees:

• Annual Leave (Vacation).
• Sick Leave
• Holidays - KCLS celebrates twelve (12) holidays each year and one (1) floating holiday. Part-time employees are eligible for holiday pay if they are scheduled to work on the day the holiday falls on.

Medical/Dental Insurance Benefits
Our health insurance plans with Kaiser/Premera/Delta Dental are offered at low premium rates to all employees working 20 or more hours per week. Employees may also purchase benefits for dependents and domestic partners.

Retirement - Public Employee Retirement System (PERS)
Employees working 20 hours per week or more are automatically enrolled in the Washington State Public Employees' Retirement System (PERS) program. Both KCLS and the employee contribute toward PERS retirement benefits.

Flexible and Dependent Care Spending Accounts and Health Saving Account
Employees working 20 hours per week or more can set aside a portion of their salary on a pre-tax basis to pay for family medical and dependent care needs. KCLS provides an annual employer contribution to Health Saving Account when the employee is enrolled in a high deductible health plan.

Life and Accidental Death & Disability, Long Term Disability Insurance
All the employees working 20 hours per week or more qualify for the group term life and AD& D insurance benefits equal to one times their annual salary. Employees working 40 hours per week receive long-term disability insurance.

Optional/Voluntary Benefits
Employees working 20 hours per week or more are eligible to participate in the following voluntary benefits:

• Supplemental Term Life and AD&D Insurance
• Personal Accident Insurance
• Critical Illness Insurance
• Short-Term Disability Insurance
• Nationwide Pet Insurance
• Allstate Identity Theft Protection
• Student Loan Refinance

Deferred Compensation Retirement Plan (available to all KCLS Employees)

• 457(b) Deferred Compensation Plan - You can supplement any other retirement benefits you may have by setting aside pre-tax dollars in this retirement savings account.

Other Benefits

• Employee Assistance Program (EAP) - This employer-sponsored program is a confidential service that can provide referrals to counseling, financial, legal, child care/elder care services.
• Ride-Wise - KCLS encourages you to "leave the car at home" and seek other ways to commute to work. All employees are eligible for reimbursement of 50% of your tax-free ORCA transit pass and van pool. The Guaranteed Ride Home program is also available for staff.
• Tuition Assistance - KCLS encourages employees to pursue college, associate and graduate degrees and certificate programs where such education and knowledge bring value to KCLS. Tuition assistance, as funding permits, is available to all employees.
• Language Class Funding - The program covers classes that teach language identified in the KCLS world languages collection, American Sign Language, and English as an Additional Language (ESL). You don't need a work-related reason to study a language.

01

Please fill out both the application and this questionnaire completely. Any false or incompleteanswers (such as "see resume" or "see application") may result in your not having an opportunity to interview. Do you agree to answer each of these questions truthfully, and do you understandthat your answers will be compared to the information on your application?

• Yes
• No

02

Are you a current KCLS staff member still in your probationary period?

• Yes
• No

03

Are you a current KCLS staff member in the 1857 union?

• Yes
• No

04

If you answered "yes" to the question above, please select which 1857 union you are in:

• 1857-P
• 1857-M
• 1857-S
• 1857-F

05

Do you have a valid Washington State Driver's License?

• Yes
• No

06

If you responded "No" to the question above, would you be able to obtain a Washington StateDriver's License within 30 days of hire, if selected?

• Yes
• No

07

Please indicate your highest level of completed education:

• High School Diploma or G.E.D.
• Some college and/or certifications
• Associate's Degree
• Bachelor's Degree
• Master's Degree

08

Do you have a Bachelor's degree in marketing, communications, business administration, or a related field?

• Yes
• No

09

How many years of experience do you have in marketing roles (preferably with experience in digital marketing, content development, advertising, and/or photo and video direction)?

• None
• Less than 2 Years
• 2 - 5 Years
• 5 - 8 Years
• 8+ Years

10

Please elaborate on the types of advertising and marketing campaigns that you have developed and led.
11

How many years of experience do you have in leading and managing a team?

• None
• Less Than 1 Year
• 1 - 3 Years
• 3 - 5 Years
• 5+ Years

12

Please elaborate on your people management experience including types of positions supervised and sizes of teams that you have led, as well as the roles that you have played within organizational structures.
13

Can you (with or without reasonable accommodation) perform the physical requirements of this position as described in the job posting?

• Yes
• No

14

The King County Library System works to offer library materials that represent a wide range of community interests. This is one of the foundations of our policy of intellectual freedom, the idea that each and every patron has the right to choose the materials that interest them. Given this policy of Intellectual Freedom would you both allow and support the fact that patrons have the right to choose what they wish to see, to hear, or to read at the library?

• Yes
• No

15

As indicated in the posting, applicants are asked to attach a cover letter and current resume detailing your relevant work experience, education, and training as it relates to the position. Have you done this?

• Yes - I have attached my resume and cover letter.
• No - I understand my application is considered incomplete without the required materials.

16

The screening process at KCLS includes application review, interviews, and references. If selected to proceed after interviews, I acknowledge that KCLS may reach out to my listed references without notifying me beforehand.

• Yes

17

Where did you hear about this job opportunity? Please select all that apply.

• KCLS Social Media (Facebook or Twitter)
• American Library Association (ALA)
• Washington Library Association (WLA)
• Pacific Northwest Library Association (PNLA)
• Seattle Public Libraries (SPL)
• Sno-Isle Libraries
• Pierce County Libraries
• LinkedIn
• Indeed.com
• WorkSource
• Government Jobs (public sector job site)
• Referral from KCLS Staff Member
• Job Interest Email Notification
• Other

Required Question