Marketing Operations Manager
Apply NowCompany: Alchemy
Location: New York, NY 10025
Description:
Our mission is to bring web3 to a billion people, by providing builders with the tools they need to build exceptional onchain products. Alchemy is the only complete developer platform that offers the powerful APIs, SDKs, and tools necessary to build and scale onchain apps and rollups.
Our infrastructure powers 70% of the top web3 teams, 90%+ of web2 companies building in web3 and 100+ million end users. Our customers include top web3 brands like Polymarket, OpenSea, Circle, WorldCoin, as well as major global brands like Shopify and Adobe.
The Alchemy team draws from decades of deep expertise in massively scalable infrastructure, AI, and blockchain from leadership roles at leading companies and universities like Google, Microsoft, Facebook, Stanford, and MIT.
We're backed by the world's leading VCs and institutions, including: Lightspeed, Silver Lake, a16z, Coatue, Pantera, Addition, Stanford University, Coinbase, and Charles Schwab, among others.
About the Role
We're seeking a Senior Marketing Operations Manager to drive the technical execution and optimization of our marketing programs.
In this role, you'll be the key operational backbone of the marketing organization, ensuring our marketing tech stack operates efficiently while maintaining data integrity and compliance across all systems.
Key Responsibilities
Marketing Campaign Management & Analytics
Alchemy is committed to offering competitive compensation, including base salary as well as equity. Additionally, Alchemy offers comprehensive medical, dental, and vision coverage, as well as other benefits such as 401k and unlimited flexible time off.
The base salary range for this position is estimated to be between $125,000 - $150,000 annually. Please note this range reflects base salary only, and does not include bonus, equity, or benefits. Your salary will be determined by various factors, including relevant experience, skill set, qualifications, and other business needs.
Our infrastructure powers 70% of the top web3 teams, 90%+ of web2 companies building in web3 and 100+ million end users. Our customers include top web3 brands like Polymarket, OpenSea, Circle, WorldCoin, as well as major global brands like Shopify and Adobe.
The Alchemy team draws from decades of deep expertise in massively scalable infrastructure, AI, and blockchain from leadership roles at leading companies and universities like Google, Microsoft, Facebook, Stanford, and MIT.
We're backed by the world's leading VCs and institutions, including: Lightspeed, Silver Lake, a16z, Coatue, Pantera, Addition, Stanford University, Coinbase, and Charles Schwab, among others.
About the Role
We're seeking a Senior Marketing Operations Manager to drive the technical execution and optimization of our marketing programs.
In this role, you'll be the key operational backbone of the marketing organization, ensuring our marketing tech stack operates efficiently while maintaining data integrity and compliance across all systems.
Key Responsibilities
Marketing Campaign Management & Analytics
- Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in Salesforce
- Lead Design and execute complex marketing automation workflows
- Build and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectiveness
- Deliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performance
- Serve as the primary owner of our marketing technology stack, ensuring optimal integration and performance across all platforms
- Act as the dedicated subject matter expert, overseeing lead management processes, automation rules, and system maintenance
- Troubleshoot technical issues across marketing platforms and implement solutions to improve system efficiency
- Evaluate and recommend new marketing technologies to enhance our capabilities
- The role is a component of the Revenue Operations organization, allowing for, Marketing, and Business Systems teams to align marketing operations with company objectives
- Lead technical implementation of marketing initiatives, ensuring proper setup and execution
- Develop and maintain documentation for marketing operations processes and best practices
- Train team members on marketing technology tools and best practices
- Develop and implement data governance frameworks to maintain high-quality marketing data
- Create and manage data segmentation strategies for targeted marketing initiatives
- Ensure compliance with GDPR, CCPA, and other relevant data privacy regulations
- Regularly audit marketing systems and processes to maintain data integrity and security
- 5+ years of experience in marketing operations or similar technical marketing role
- Advanced expertise in a marketing automation tool
- Strong understanding of marketing automation, lead management, and campaign attribution
- Experience with web analytics tools (Google Analytics, Adobe Analytics)
- Proven track record of building and maintaining marketing technology integrations
- Strong analytical skills with experience in data analysis and visualization
- Knowledge of data privacy regulations and compliance requirements
- Experience with business intelligence tools (Heap analytics, Looker)
- SQL knowledge and experience with data manipulation
- Project management experience
- Experience with API integrations and webhook management
Alchemy is committed to offering competitive compensation, including base salary as well as equity. Additionally, Alchemy offers comprehensive medical, dental, and vision coverage, as well as other benefits such as 401k and unlimited flexible time off.
The base salary range for this position is estimated to be between $125,000 - $150,000 annually. Please note this range reflects base salary only, and does not include bonus, equity, or benefits. Your salary will be determined by various factors, including relevant experience, skill set, qualifications, and other business needs.