Marketing Specialist 2
Apply NowCompany: The Judge Group Inc.
Location: San Francisco, CA 94112
Description:
Role: Marketing Specialist
Schedule: San Francisco, Hybrid
Responsibilities
Schedule: San Francisco, Hybrid
Responsibilities
- Develop, launch, scale and optimize online acquisition campaigns utilizing paid media and owned and earned channels.
- Develop content to support Google Ads feature & product adoption programs.
- Develop, launch and scale email campaigns for Google Ads feature adoption
- Develop, test, and implement scaled marketing programs that help grow Ads customers, from creative brief, to production, to launch and measurement, from creative brief, to production, to launch and measurement
- Analyze all aspects of the user funnel to identify areas for improvement and audience-specific user journeys. Generate growth insights on user flows and growth models.
- Test, and launch experiments across a user's lifecycle. Measure the uplift and efficacy of experiments and campaigns using performance metrics, customer research, and hard data.
- Use data to build deep insights on customers throughout their journey with Google products
- Apply growth marketing principles and work with cross-functional stakeholders to define, launch, and measure experiments that drive business impact
- Mandatory BA/BS degree with 5 years of experience working in operations and/or strategy consulting or campaign operations.
- 5 years experience in developing, testing, and managing integrated marketing campaigns and program management.
- Experience running scaled digital marketing campaigns, including paid media campaigns.
- Experience in designing experiment test plans for campaign variant testing.
- Experience in program management or in establishing / optimizing business processes.
- Effective communication skills and ability to drive discussions and presentations at all levels of the organization
- Curiosity, creativity, and passion for surfacing performance opportunities for advertisers at scale
- Familiarity with Google products, particularly Google Ads, Google Business Profile, Google Merchant Center and Google Analytics.