Marketing Specialist

Compensation: Min - $73,400 Mid - $85,600 Max - $91,700 per year (SF Bay area candidates only)

The exact compensation may vary based upon skills & experience

Although we're small, we're mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and workforce development. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

As an equal opportunity employer, we welcome all to apply

THE ROLE:

We are seeking a detail-oriented Marketing Specialist to play a key role in executing marketing strategies to promote SEMI Americas events, drive engagement, and increase attendee acquisition. You will strategically develop and execute marketing plans, email campaigns, social media tactics, media trades, build event websites, design digital assets, and manage print projects with vendors. This position offers opportunities to expand and learn a wide variety of skills while supporting the SEMI Americas marketing team and collaborating cross-functionally with programs, sales, operations, membership, regional worldwide offices, technology communities, media trades, partner trades, and corporate marketing to ensure all efforts align with SEMI's initiatives and objectives.

This is a full-time, exempt position reporting to the Marketing Manager of SEMI Americas Marketing at the SEMI Milpitas Office. Occasional on-site event presence required.

THE IDEAL CANDIDATE:

You are a creative, detail-oriented, analytical, and hands-on marketer who can work well in a fast-paced matrixed organization. You thrive under pressure and are extremely results-oriented and data-driven.

CORE RESPONSIBILITIES:

• Strategically create multi-channel marketing plans for events and programs to increase attendee acquisition and engagement for the SEMI Americas region
• Develop and execute email promotional campaigns including copy writing to generate leads and drive conversions
• Execute social media marketing strategies to increase awareness and engagement by maintaining social media schedule, designing graphics, copywriting, posting, updating cover images, creating events, reporting, and responding to followers (LinkedIn, Facebook, Twitter, and Instagram)
• Create, update, and maintain Drupal event websites, landing pages, agenda, and content pages
• Design, create, and modify graphics, banners, PPT presentations
• Work with third party vendors to support print and digital event deliverables including brochures, flyers, banners, signages, etc.
• Generate reports post-event to highlight marketing campaigns and results
• Work cross-functionally with Program Managers, Sales, Operations, Digital Marketing Team, PR, and Corporate Marketing on multi-channel event promotion
• Support sales strategies/goals by developing sales brochures and sponsorship opportunities to generate leads
• Identify new market opportunities and develop strategies to acquire new audience and/or members
• Work with database management team (mailings list, attendee lists, etc.)
• Aligning with corporate branding guidelines and strategy

WHAT SUCCESS LOOKS LIKE:

• You successfully led the marketing efforts of a SEMI Americas event from start to finish including creating a marketing plan, designing graphics, building event website, executing email and social media promo campaigns, preparing onsite deliverables, and creating post-event analytic reports
• You helped increase conversions, generate leads, increase engagement, and build awareness of SEMI Americas events, conferences, and webinars
• You understand your target audience and create relevant, compelling content to increase engagement and attract new audiences
• You reviewed metrics to analyze the effectiveness of marketing campaigns and implemented new tactics to optimize promotional strategies

QUALIFICATIONS & CRITICAL SUCCESS FACTORS:

• B.S./B.A. or advanced degree in Marketing or Business or equivalent experience
• 3+ years of experience in email and social media marketing, including writing, building, sending emails using a marketing automation platform such as Marketo, and creating compelling social media graphics and captions
• Strong attention to details, creative thinker, self-starter, and proactive. Ability to multitask in a fast-paced, dynamic environment
• Exceptional verbal and written communication skills, with expertise in copywriting, editing, and proofreading
• Track record of successful attendee acquisition and brand growth via digital marketing
• Ability to take directions, strategize, and execute plans independently and collaboratively
• Ability to complete project deliverables on time and thoroughly follow up with stakeholders
• Willingness to learn new tasks and a positive attitude
• Experience with Marketo or other marketing automation tools
• Experience with Drupal or other web content management system
• Experience with graphic design tools such as Adobe Photoshop, Illustrator, and/or Canva
• Experience utilizing Google Analytics to analyze campaign's performance
• Proficient in MS Word, Excel, PowerPoint
• Photography / videography experience a plus
• Ability to travel up to 20%
• Please provide a portfolio with samples of your promotional emails, social media posts, and graphic designs