M&C Mgr 3-Marketing Gen

Position Overview

The College of Education and Human Development (CEHD) is recruiting a director for the Office of Communications and Marketing to lead the centralized CEHD communications and marketing office and develop a comprehensive, cohesive, and inclusive communications and marketing plan. The college has distributed communications roles across seven departments and two college-wide centers, and the director position assures internal alignment and leverages personnel appropriately, while recognizing unit autonomy, to meet the aims of programs, departments, the college, and University. This role leads the development and implementation of a comprehensive strategic communications and marketing plan to strengthen the visibility, stature, and reputation of the college and actively position it with its key constituents and critical audiences from diverse communities. Portfolio areas include integrated planning and coordination, development and implementation of a comprehensive communications and marketing plan, targeted marketing, digital strategy, social media, publications development, print and digital asset creation, and brand management for a multifaceted college in a major institution. This position actively supports and advances the University and CEHD's commitment to equity, diversity, and inclusion. This position reports to the Chief Innovation and Partnership Officer in the CEHD.

The University of Minnesota encourages a healthy work life balance for employees. CEHD is committed to an excellent employee experience, offering a flexible work environment that meets the needs of students, staff, faculty, and the communities we serve. Flexible work arrangements may include flexibility in schedule and/or work location. Please note that 100% remote work requires approval prior to offer.

Job Responsibilities

Communications and Marketing Strategy (25%)

• Establish and represent communications and marketing strategies across all areas of office involvement, developing an overarching Strategic Marketing Plan that encompasses aligned print and digital efforts to achieve identified goals and objectives
• Identify key audiences from a variety of backgrounds and identities for CEHD and develop strategies and campaigns as needed to reach those audiences and achieve particular aims
• Implement marketing strategies in print and digital efforts, gathering analytics to identify success of campaigns and deepen insights for future application
• Align efforts across the office, college, and University to mindfully leverage existing efforts and develop and implement strategies that build campaigns utilizing assets from multiple sources
• Identify improvements to current operations, particularly in areas of digital marketing, student and faculty recruitment; donor relations; and state and federal relations and create and implement strategies for further success

Communications and Marketing Portfolio Development (25%)

• Identify and implement digital marketing strategies that modernize current operations and establish and monitor performance metrics of the strategies
• Review current social media strategies and lead efforts to further the reach and impact of collegiate messaging
• Establish media contacts and relations and identify efforts to bring positive media attention to collegiate efforts
• Establish strategies to increase state legislative activity and testimonies for CEHD faculty and staff
• Determine distribution criteria/growth opportunities for CEHD publications, particularly maximizing the impact of the CEHD Connect magazine
• Lead marketing efforts for graduate and professional programs, particularly for those programs identified for increased student enrollment
• Lead communications/marketing efforts for core collegiate events emerging from the Dean's Office, including but not limited to CEHD LEAD conference and CEHD Policy Breakfasts

Office Leadership and Supervision (25%)

• Build upon the established culture of inclusion, trust, respect, and collaboration, providing an environment in which all staff can deliver their best work
• Identify key deliverables with staff, particularly in areas of integrated digital and print marketing strategies to achieve specific aims; print and video asset creation; student and faculty recruitment strategies; brand reputation enhancement; social media strategy and presence; and internal communication efforts
• Consult with academic/administrative leaders and align collegiate efforts within the collegiate and University structure
• Supervise Office of Communications and Marketing staff (currently 3.5 FTE), including fostering an inclusive culture, developing employees, conducting regular supervisor meetings, and completing all necessary performance reviews
• Establish metrics of success with staff members that align with departmental/collegiate/University goals and monitor progress toward deliverables, adapting as needed
• Identify new areas of opportunity or need and lead staff in identifying and attaining new performance deliverables
• Develop needed marketing/communications strategies that advance the University and CEHD's commitment to equity, diversity, and inclusion and support departmental and collegiate goals, identifying roles and responsibilities and leading staff to attain desired outcomes
• Assure regular deliverables are documented and the calendar of activities is clearly articulated to all staff members responsible for delivery
  Serve as the lead responder to crisis communications or immediate unforeseen needs, assigning tasks appropriately and taking leadership for all deliverables

Manage and Align Office Operations (25%)

• Manage the office budget, to include but not limited to, assuring expenses align with appropriate budget provision, approving timesheets, identifying areas of needed decreased/increased resources based on implementing strategies, advocating for additional resources if needed, and foreseeing any projected shortfalls or surpluses and identifying appropriate responses
• Serve as the primary point person for relevant University offices and respond to any requests with a high degree of skill, professionalism, and timeliness
• Stay aware and informed of current trends and opportunities relevant to the position and higher education
• Identify appropriate professional development opportunities for self and staff
• Respond to requests from direct supervisor or the dean of the college, delegating responsibilities as needed
• Align operations and strategies with the Director of Digital to mitigate any potential duplication of efforts and to maximize opportunities for synergistic messaging

Qualifications

Required Qualifications

• Bachelor's degree with ten (10) years of professional experience. Experience in developing and executing effective communications and marketing strategies
• Excellent verbal and written communication skills with people from a variety of communities and abilities to establish instant credibility, both internally and externally
• Leadership capacity to effectively manage a team; handle multiple projects under tight deadlines; and work well in a complex organization with a focus on achieving a common goal

Preferred Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations or related field or non-communications related degree strongly preferred
• Master's degree in Communications, Journalism, Marketing, Public Relations or a related field
• Excellent organizational skills, strong customer service orientation, and ability to work effectively in an independent and interdependent setting
• Communications and marketing experience in a competitive higher education or bureaucratic setting
• Demonstrated experience in leading digital marketing campaign strategies and/or execution
• Proficiency in Customer Relationship Management (CRM) tools
• Experience in a university departmental and/or collegiate setting

About the Department

Department Overview

The Office of Communications and Marketing employs 4.5 Full-time Equivalent (FTE) positions, all with multiple years of experience. The office coordinates web presence with the Director of Digital and is directly responsible for the strategy of the CEHD websites; collegiate print media which includes CEHD Connect magazine, produced three times per year; internal communications efforts from the Dean's Office and central administration; creation of print and digital assets for the college and units in the college; supporting undergraduate and graduate recruitment and retention efforts in conjunction with CEHD Student Services, the Office of Admissions, and CEHD Dean's Office; enhancing the CEHD social media presence; establishing strategic marketing plans aligned with University efforts and departmental goals; and crisis communications.

College Overview

The College of Education and Human Development (CEHD), the third largest college and the University, contributes to a just and sustainable future through engagement with the local and global communities to enhance human learning and development at all stages of the life span. We know diversity is necessary to do our best work and foster our humanity. That's why the CEHD community is collectively dedicated to cultivating an inclusive and equitable environment, embracing and celebrating all identities of our students, staff, and faculty. These values are also a moral imperative requiring continuous proactive measures and a firm stance against prejudice, discrimination, and systemic injustice. https://cehd.umn.edu

Benefits

Working at the University

At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.

The University also offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

Please visit the Office of Human Resources website for more information regarding benefits.

How To Apply

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section. Example language: This position requires that you attach LIST ATTACHMENT TYPES SUCH AS: a sample of scholarly work, a diversity statement, and a list of references.

This position will remain open until filled.

To request an accommodation during the application process, please e-mail [redacted] or call ([redacted].

Diversity

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Employment Requirements

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

About the U of M

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).