Multi-Platform Sales Manager

CHICOPEE, Mass. (WWLP) - WWLP-22News, (NBC), has a full-time opening for a Multi-Platform Sales Manager. This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership, clear direction, effective coaching, a proven recruiting track record, and a vision of long-term success.

We are seeking a dynamic, team-focused, results-driven Sales Manager. The ideal candidate will have a strong background in leading high-functioning teams of sellers focused on broadcast and digital advertising solutions. This role requires a strategic leader, who can drive revenue growth through innovative multi-platform sales strategies while expanding relationships with clients.

About WWLP-22News Sales Team: WWLP-22New's team of experienced consultants offers a one-stop-shop approach for marketing needs. Our client centric process yields the opportunity to solve the most challenging needs for businesses by offering customized solutions. Our strategies always reach a wide audience of viewers across multiple screens and platforms. We are committed to being trusted partners with clients every step of the way from collaboration to reporting.

Responsibilities:

• Reports to the Director of Sales and leads a team of sellers in developing and executing sales strategies that result in driving revenue for our partner advertisers while exceeding our business revenue targets.
• Inspire, coach, and train your team of local Account Executives to exceed their goals.
• Drive local revenue growth and increase revenue share for the station and company.
• Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue.
• Drives new business development.
• Oversight of all TV and digital sales products for your unit.
• Drives accountability for AE's to achieve budgets across all revenue streams.
• Coach Account Executives to enhance skills in prospecting, strategies, negotiating, and closing deals across all platforms.
• Assist with recruitment of talented sales professionals.
• Makes decisions regarding hiring, evaluation, promotion, and operation of account executives and sales assistants.

Qualifications:

• Prefer a minimum of three years' experience leading account executives, preferably in the broadcast and digital field.
• Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance.
• Experience executing long-range objectives set by the Director of Sales.
• Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
• Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.
• Ability to multitask and prioritize with multiple pending deadlines.
• Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting
• Very strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.
• Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus
• Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
• Valid driver's license with an acceptable driving record