Performance Marketing Manager

Performance Marketing Manager

Application Deadline: 28 March 2025

Department: Various

Employment Type: Full Time

Location: New York, NY

Reporting To: Thomas Moriarty

Description

SUMMARY:Mimeo.com is seeking a dynamic Performance Marketing Manager to drive end-to-end marketing campaigns with a focus on direct-response marketing, audience engagement, and event contribution. This role will oversee multi-channel marketing initiatives, leveraging paid and organic strategies to generate high-quality leads, increase customer engagement, and support sales objectives. The ideal candidate will have a strategic yet hands-on approach, with experience in demand generation, content-driven marketing, and optimizing digital campaigns for measurable impact.

Key Responsibilities

Campaign Development & Execution

• Plan, execute, and optimize multi-channel direct-response marketing campaigns, including PPC, paid social, email, and display advertising.
• Develop and implement full-funnel marketing strategies, from awareness to conversion, ensuring a cohesive customer journey.
• Collaborate with internal teams to create compelling ad copy, landing pages, and marketing assets that drive engagement and response.
• Implement A/B testing and conversion rate optimization to improve campaign effectiveness.

Lead Generation & Engagement

• Design and execute high-impact lead generation campaigns that attract and convert valuable prospects for the sales team.
• Leverage marketing automation tools and CRM systems (e.g., Salesforce, HubSpot) to segment audiences and nurture leads through personalized campaigns.
• Work closely with sales teams to refine lead scoring and qualification processes to improve marketing-sourced revenue contribution.
• Develop content marketing and SEO strategies to enhance inbound lead generation.

Event & Community Engagement

• Support the planning, promotion, and execution of events, trade shows, and webinars, ensuring maximum attendance and engagement.
• Develop and implement pre-event, live-event, and post-event marketing strategies to drive awareness, participation, and follow-up conversions.
• Leverage digital channels to promote Mimeo's presence at events and generate leads through event-related content and outreach.
• Work with sales and partnerships teams to develop event-related promotions, sponsorship activations, and audience engagement tactics.

Analytics, Reporting & Optimization

• Monitor, analyze, and report on marketing performance using tools like Google Analytics, and CRM platforms.
• Provide data-driven insights and recommendations to continuously improve marketing effectiveness and ROI.
• Track and measure customer acquisition costs, lifetime value, and conversion rates to optimize spend allocation.
• Identify new opportunities to scale high-performing campaigns and discontinue underperforming efforts.

Collaboration & Budget Management

• Work cross-functionally with sales, content, design, and product teams to ensure marketing efforts align with overall business objectives.
• Manage marketing budgets effectively, ensuring spend is allocated to the highest-impact activities.
• Partner with external agencies and vendors when necessary to scale efforts.

Skills Knowledge & Expertise

Required Skills and Experience

• Proven experience in full-service marketing, with a strong emphasis on direct-response campaigns, lead generation, and audience engagement.
• Hands-on experience managing and optimizing PPC, paid social, display advertising, and email marketing campaigns.
• Strong analytical mindset, with expertise in marketing analytics platforms like Google Analytics, Power BI, or CRM reporting tools.
• Experience in event marketing, webinar promotion, and driving attendance through digital channels.
• Proficiency in marketing automation and CRM systems (e.g. Salesforce, HubSpot) to track leads, engagement, and attribution.
• Knowledge of SEO, content marketing, and organic lead generation strategies to complement paid efforts.
• Experience managing marketing budgets with a focus on ROI and performance-driven allocation.

Preferred Attributes

• Excellent communication and stakeholder management skills, with the ability to work cross-functionally.
• A growth mindset with a passion for testing, learning, and refining marketing strategies.
• Strong organizational skills, with the ability to manage multiple projects and priorities simultaneously.
• A creative, data-driven thinker who can balance both brand storytelling and performance marketing objectives.

Benefits

• Be part of a dynamic and fast-paced marketing team at an innovative, growth-focused company.
• Play a key role in shaping the company's customer acquisition and engagement strategies.
• Competitive salary and benefits package, with opportunities for career growth and professional development.
• Access to cutting-edge marketing tools, automation platforms, and analytics software.