Performance Marketing Manager
Apply NowCompany: Hearst Television Inc
Location: New York, NY 10025
Description:
Job Description
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, ELLE Decor, Women's Health, Esquire, Men's Health, Good Housekeeping, Harper's BAZAAR, House Beautiful, Popular Mechanics, Oprah Daily and Veranda. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels-print, digital, video, and social-with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
Hearst's Performance Marketing team works strategically to launch, optimize, and analyze Search & Social campaigns for our digital brands. As a part of this team, the Performance Marketing Manager will be responsible for media buying and traffic acquisition across tools such as Google Ads and Meta Ads Manager, as well as developing team strategies. The ideal candidate should be a strong communicator, highly organized, possess a passion for analytics, and be extremely detail oriented.
Responsibilities
What You'll Do
Qualifications
Who You Are
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, ELLE Decor, Women's Health, Esquire, Men's Health, Good Housekeeping, Harper's BAZAAR, House Beautiful, Popular Mechanics, Oprah Daily and Veranda. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels-print, digital, video, and social-with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
Hearst's Performance Marketing team works strategically to launch, optimize, and analyze Search & Social campaigns for our digital brands. As a part of this team, the Performance Marketing Manager will be responsible for media buying and traffic acquisition across tools such as Google Ads and Meta Ads Manager, as well as developing team strategies. The ideal candidate should be a strong communicator, highly organized, possess a passion for analytics, and be extremely detail oriented.
Responsibilities
What You'll Do
- Launch, execute, and optimize Paid Search campaigns for high value accounts, managing them to hit brand, format, and seasonal-specific ROAS goals.
- Run and analyze campaign reporting to determine optimization opportunities and new buying strategies for the team's portfolio of campaigns.
- Contribute to team-wide reports, delivering them regularly and improving their design.
- Collaborate, share results, and brainstorm with other Performance Marketers to help shape campaign and program strategy, and present findings to both team and management.
- Troubleshoot issues with campaign settings and media buying as they arise.
- Help with trainings for new employees and new processes.
- Work on individually developed projects designed to deepen our understanding of the ecosystem and help identify opportunities for growth for our team and business.
Qualifications
Who You Are
- Have a bachelor's degree and 3-5 years of relevant work experience
- Background in Paid Search, with knowledge of Google Ads formats, settings, and best practices
- Proficient in Excel and/or Google Sheets
- Comfortable working with BI tools and large data sets, and skilled at organizing and interpreting data
- Adept at digging into details to identify, troubleshoot, and solve problems
- Enjoy working in a fast-paced and collaborative environment
- Possess strong written and verbal communication skills