Press Measurement Lead
Apply NowCompany: Cynet Systems
Location: San Francisco, CA 94112
Description:
Job Description:
Pay Range: $86hr- $91hr
Pay Range: $86hr- $91hr
- Lead strategic planning with cross-functional colleagues to align on goals and the key editorial initiatives to pursue.
- Spearhead brainstorming efforts that leverage trending topics, seasonal themes, and data-driven insights to land positive press and social coverage.
- Monitor the latest press coverage, industry news, and competitor activities to understand shifts in consumer behavior, current pop culture trends, and breaking news.
- Review and approve opportunities for newsjacking, focused on strategic trending topics to drive media coverage.
- Craft compelling narratives that integrate Client's key messages to ensure we keep business priorities front and center.
- Lead cross-functional meetings with global internal teams across press and social, as well as meetings with our external PR agency.
- Review and approve materials including pitches, press strategies, newsroom posts, internal recap reports, data one-pagers, and more.
- Work with our data team to mine for and develop new data-led stories that will resonate with press and social audiences.
- Collaborate with leadership to ensure alignment on the global press strategy, track the progress of specific campaigns, and discuss upcoming opportunities and initiatives
- Education- Bachelor's Degree .
- Exceptional written and verbal communication skills, with a demonstrated ability to craft compelling narratives and engage diverse audiences effectively.
- 10-12 years of PR and communications experience, with a strong background in either agency-side or in-house communications.
- Deep passion for Client's mission and a genuine interest in the travel industry, combined with experience in managing and executing projects in a fast-paced environment.
- Expertise in media relations, with a keen understanding of the media landscape and a knack for identifying and pitching stories that capture attention and drive impact.
- Knowledge of pop culture and emerging consumer trends across press and social media, with a finger on the pulse of what resonates with today's audiences.
- Proven experience collaborating with and/or managing PR agencies, providing strategic direction and clear guidance to achieve exceptional results.
- Leadership experience, including managing teams, fostering growth, and driving collaboration to meet business objectives.
- Strong organizational skills with an acute attention to detail, ensuring seamless execution of multiple projects simultaneously.
- global mindset and a passion for travel, with an understanding of international markets and cross-cultural communication.
- Willingness and ability to travel between key markets and other destinations as needed, often on short notice.