Product Communications Manager, Creator Products
Apply NowCompany: TikTok
Location: New York, NY 10025
Description:
Responsibilities
About the team
TikTok is where creativity thrives, and where communities connect through shared interests. It's where creators turn passion into careers, businesses grow, and culture is shaped in real-time. As part of our Global Product & Technology Communications team, we're looking for a strategic, creative, and passionate Creator Product Communications Manager to shape the narrative around TikTok's creator products, monetization solutions, and innovation roadmap.
Creators are the heart of TikTok, and in this role, you'll drive external communications that elevate TikTok's creator product vision-from tools that empower creativity to monetization programs like the TikTok Creator Rewards Program.
About the Role
You should have a proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity. This role will be responsible for seeing business opportunities across many different verticals to tell a bigger-picture story. You can quickly identify areas of opportunity, thrive in an entrepreneurial environment, and collaborate with empathy and a people-first mindset. You'll work cross-functionally with Product, Marketing, Public Policy, Legal, and Creator teams to craft compelling messaging, develop media strategies, and build trust with creators, media, and key stakeholders.
Your mission? Tell the bigger picture story. You'll communicate how TikTok's innovations unlock opportunities for creator -whether it's earning a living, growing an audience, selling products, or making an impact beyond the platform. You'll be instrumental in shaping the public perception of TikTok's commitment to its creator ecosystem.
Responsibilities
- Develop and execute communications strategies that highlight TikTok's creator-first approach, product innovations, and monetization tools.
- Develop and implement comprehensive communication strategies that align with TikTok's creator product vision and business objectives. Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.
- Work cross-functionally with regional and global communications teams to drive clear narratives about our creator products and platform benefits.
- Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok's creator product initiatives. Foster collaboration to ensure consistency in communication across various platforms and channels.
- Lead the development of media strategies that resonate with diverse audiences. Prioritize tactics that showcase TikTok's product innovations, discovery opportunities, and cultural impact. Scale messaging and toolkits across global audiences
- Serve as a key point of contact for media inquiries related to TikTok's creator products. Work closely with internal stakeholders to ensure accurate and aligned communication with the media, emphasizing TikTok's strategic direction and product offerings.
- Conduct continuous analyses of market trends, cultural shifts, and the competitive landscape to identify opportunities and anticipate challenges.
- Utilize these insights to adapt and refine communication strategies, ensuring TikTok remains competitive and responsive to market changes.
Qualifications
Minimum Qualifications
- A Bachelor's degree in Communications, Journalism, Marketing, or a related field.
- Experience in leading campaigns and events, developing assets, data storytelling, media relations, and issue handling.
- Passion for consumer product storytelling, complemented by strong organizational, analytical, and project management skills - a solid capacity to both think and do
Preferred qualifications
- Exceptional listening, problem-solving, and verbal and written communication skills.
- A strong bias-to-action, adept and agile, with the ability to navigate ambiguity in a fast-paced environment
- Experience in day-to-day media relations and/or agency background
- Experience with social media or search platforms plus
- Respect for and desire to learn from other cultures
- Previous experience working with global companies is a plus
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $125000 - $150000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
About the team
TikTok is where creativity thrives, and where communities connect through shared interests. It's where creators turn passion into careers, businesses grow, and culture is shaped in real-time. As part of our Global Product & Technology Communications team, we're looking for a strategic, creative, and passionate Creator Product Communications Manager to shape the narrative around TikTok's creator products, monetization solutions, and innovation roadmap.
Creators are the heart of TikTok, and in this role, you'll drive external communications that elevate TikTok's creator product vision-from tools that empower creativity to monetization programs like the TikTok Creator Rewards Program.
About the Role
You should have a proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity. This role will be responsible for seeing business opportunities across many different verticals to tell a bigger-picture story. You can quickly identify areas of opportunity, thrive in an entrepreneurial environment, and collaborate with empathy and a people-first mindset. You'll work cross-functionally with Product, Marketing, Public Policy, Legal, and Creator teams to craft compelling messaging, develop media strategies, and build trust with creators, media, and key stakeholders.
Your mission? Tell the bigger picture story. You'll communicate how TikTok's innovations unlock opportunities for creator -whether it's earning a living, growing an audience, selling products, or making an impact beyond the platform. You'll be instrumental in shaping the public perception of TikTok's commitment to its creator ecosystem.
Responsibilities
- Develop and execute communications strategies that highlight TikTok's creator-first approach, product innovations, and monetization tools.
- Develop and implement comprehensive communication strategies that align with TikTok's creator product vision and business objectives. Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.
- Work cross-functionally with regional and global communications teams to drive clear narratives about our creator products and platform benefits.
- Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok's creator product initiatives. Foster collaboration to ensure consistency in communication across various platforms and channels.
- Lead the development of media strategies that resonate with diverse audiences. Prioritize tactics that showcase TikTok's product innovations, discovery opportunities, and cultural impact. Scale messaging and toolkits across global audiences
- Serve as a key point of contact for media inquiries related to TikTok's creator products. Work closely with internal stakeholders to ensure accurate and aligned communication with the media, emphasizing TikTok's strategic direction and product offerings.
- Conduct continuous analyses of market trends, cultural shifts, and the competitive landscape to identify opportunities and anticipate challenges.
- Utilize these insights to adapt and refine communication strategies, ensuring TikTok remains competitive and responsive to market changes.
Qualifications
Minimum Qualifications
- A Bachelor's degree in Communications, Journalism, Marketing, or a related field.
- Experience in leading campaigns and events, developing assets, data storytelling, media relations, and issue handling.
- Passion for consumer product storytelling, complemented by strong organizational, analytical, and project management skills - a solid capacity to both think and do
Preferred qualifications
- Exceptional listening, problem-solving, and verbal and written communication skills.
- A strong bias-to-action, adept and agile, with the ability to navigate ambiguity in a fast-paced environment
- Experience in day-to-day media relations and/or agency background
- Experience with social media or search platforms plus
- Respect for and desire to learn from other cultures
- Previous experience working with global companies is a plus
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $125000 - $150000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request