Product Communications Manager, Livestreaming
Apply NowCompany: TikTok
Location: New York, NY 10025
Description:
Responsibilities
About the team
As part of the Global Product & Technology Communications team, you will play a role in highlighting TikTok's product vision around our TikTok LIVE products and our commitment to constant innovation. We're looking for someone to operate at the intersection of livestreaming, creator opportunities, culture, and product innovation, collaborating closely with our Trust and Safety, Product, E-Commerce, Public Policy, Creator, and Legal teams across a range of topics, products, policies, partnerships, and events.
From concerts and events to science experiments and gaming, people tune into TikTok LIVE for entertaining and enriching content. In this exciting role, you'll showcase how TikTok LIVE positively impacts creators and the TikTok community, spotlighting opportunities for discovery, monetization, and dynamic interaction.
You should have a proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity. This role will be responsible for seeing business opportunities across many different audience verticals to tell a bigger-picture story. You work well building from zero to one, thrive in an entrepreneurial environment, and can collaborate with empathy and a people-first mindset.
Every day, one billion people turn to TikTok for entertaining content with unmatched potential for discovery. Whether posting to your story, searching for the hottest new restaurant, or sharing the latest trending video with the group chat, TikTok offers countless ways for our community to connect over shared entertainment. In this exciting role, you'll showcase the innovative features that power our core user experience.
Responsibilities
- Develop and implement comprehensive communication strategies that align with TikTok's livestreaming product vision and business objectives. Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.
- Work cross-functionally with regional and global communications teams to drive clear narratives about our livestream products, partnerships, and vision for businesses.
- Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok's livestreaming initiatives. Foster collaboration to ensure consistency in communication across various platforms and channels.
- Lead the development of media strategies that resonate with diverse audiences. Prioritize tactics that showcase TikTok's livestreaming innovations, creator opportunities, and cultural impact. Scale messaging and toolkits across global audiences
- Serve as a key point of contact for media inquiries related to TikTok's livestreaming products. Work closely with internal stakeholders to ensure accurate and aligned communication with the media, emphasizing TikTok's strategic direction and product offerings.
- Conduct continuous analyses of market trends, cultural shifts, and the livestreaming landscape to identify opportunities and anticipate challenges. Utilize these insights to adapt and refine communication strategies, ensuring TikTok remains competitive and responsive to market changes.
- Ensure livestreaming-related communications consistently reflect TikTok's brand voice and strategic goals. Act as a brand guardian, maintaining message integrity across all touchpoints and ensuring alignment with TikTok's overall narrative.
Qualifications
Minimum Qualifications
- A Bachelor's degree in Communications, Journalism, Marketing, or a related field.
- Experience in day-to-day media relations and/or agency background
- Proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity.
- Experience in leading campaigns and events, developing assets, data storytelling, media relations, and issue handling.
- Passion for consumer product storytelling, complemented by strong organizational, analytical, and project management skills
- Exceptional listening, problem-solving, and verbal and written communication skills.
Preferred Qualifications
- A strong bias-to-action, adept and agile, with the ability to navigate ambiguity in a fast-paced environment
- Ability to thrive in a fast-paced environment and manage multiple projects
- Experience with livestreaming or creator economy a plus
- A solid capacity to both think and do
- Respect for and desire to learn from other cultures
- Previous experience working with global companies is a plus
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $125000 - $150000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
About the team
As part of the Global Product & Technology Communications team, you will play a role in highlighting TikTok's product vision around our TikTok LIVE products and our commitment to constant innovation. We're looking for someone to operate at the intersection of livestreaming, creator opportunities, culture, and product innovation, collaborating closely with our Trust and Safety, Product, E-Commerce, Public Policy, Creator, and Legal teams across a range of topics, products, policies, partnerships, and events.
From concerts and events to science experiments and gaming, people tune into TikTok LIVE for entertaining and enriching content. In this exciting role, you'll showcase how TikTok LIVE positively impacts creators and the TikTok community, spotlighting opportunities for discovery, monetization, and dynamic interaction.
You should have a proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity. This role will be responsible for seeing business opportunities across many different audience verticals to tell a bigger-picture story. You work well building from zero to one, thrive in an entrepreneurial environment, and can collaborate with empathy and a people-first mindset.
Every day, one billion people turn to TikTok for entertaining content with unmatched potential for discovery. Whether posting to your story, searching for the hottest new restaurant, or sharing the latest trending video with the group chat, TikTok offers countless ways for our community to connect over shared entertainment. In this exciting role, you'll showcase the innovative features that power our core user experience.
Responsibilities
- Develop and implement comprehensive communication strategies that align with TikTok's livestreaming product vision and business objectives. Ensure all messaging is cohesive, strategically aligned, and effectively conveys our core values and goals.
- Work cross-functionally with regional and global communications teams to drive clear narratives about our livestream products, partnerships, and vision for businesses.
- Partner closely with teams across Product, Trust and Safety, E-Commerce, Public Policy, Creator, and Legal to craft and refine messaging that supports TikTok's livestreaming initiatives. Foster collaboration to ensure consistency in communication across various platforms and channels.
- Lead the development of media strategies that resonate with diverse audiences. Prioritize tactics that showcase TikTok's livestreaming innovations, creator opportunities, and cultural impact. Scale messaging and toolkits across global audiences
- Serve as a key point of contact for media inquiries related to TikTok's livestreaming products. Work closely with internal stakeholders to ensure accurate and aligned communication with the media, emphasizing TikTok's strategic direction and product offerings.
- Conduct continuous analyses of market trends, cultural shifts, and the livestreaming landscape to identify opportunities and anticipate challenges. Utilize these insights to adapt and refine communication strategies, ensuring TikTok remains competitive and responsive to market changes.
- Ensure livestreaming-related communications consistently reflect TikTok's brand voice and strategic goals. Act as a brand guardian, maintaining message integrity across all touchpoints and ensuring alignment with TikTok's overall narrative.
Qualifications
Minimum Qualifications
- A Bachelor's degree in Communications, Journalism, Marketing, or a related field.
- Experience in day-to-day media relations and/or agency background
- Proven ability to distill and communicate easily across a wide range of audiences and create clear, crisp strategies, talking points, and assets that bring our story to life and build brand affinity.
- Experience in leading campaigns and events, developing assets, data storytelling, media relations, and issue handling.
- Passion for consumer product storytelling, complemented by strong organizational, analytical, and project management skills
- Exceptional listening, problem-solving, and verbal and written communication skills.
Preferred Qualifications
- A strong bias-to-action, adept and agile, with the ability to navigate ambiguity in a fast-paced environment
- Ability to thrive in a fast-paced environment and manage multiple projects
- Experience with livestreaming or creator economy a plus
- A solid capacity to both think and do
- Respect for and desire to learn from other cultures
- Previous experience working with global companies is a plus
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $125000 - $150000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request