Product Manager EdPlus
Apply NowCompany: Arizona State University
Location: Scottsdale, AZ 85254
Description:
Job Description
EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. Want to know more about working at EdPlus? Click here!
Under the direction of the Director of Marketing Technology & Behavioral Analytics, the Product Manager, Marketing Technologies position is responsible for the deployment and implementation of technologies that facilitate behavioral and marketing data analytics collection within EdPlus. This includes, but is not limited to, tag
management solutions, customer data platforms, data collection tools and other data integrations. These efforts are deployed to support effective marketing campaigns, improve user experience, and increase operational efficiency to support the ASU Charter.
This is a hybrid role and the incumbent of this position will be required to work from our office
located in Scottsdale.
Minimum Qualifications:
BA/BS Degree in Information Technology, Business Administration, Marketing or related field AND 8 years product/program management, project management, management consulting OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.
Desired Qualifications:
Responsibilities:
Working Environment
EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. The center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.
Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required. Ability to clearly communicate verbally in English, read, write, see, and hear to perform essential duties. Regular review of completed tasks.
EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is not a fully remote position.)
Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Minimum Qualifications
BA/BS Degree in Information Technology, Business Administration, Marketing or related field AND 8 years product/program management, project management, management consulting OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.
Department Statement
EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the university charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.
EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion and through the diversity of our employees. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.
EdPlus at ASU
ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.
COVID-19 Vaccination Requirements: Arizona State University is a federal contractor and subject to federal regulations which may require you to produce a record of a COVID-19 vaccination. For questions about medical or religious accommodations, please visit the Office of Diversity, Equity and Inclusion's webpage.
ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco
Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at [redacted].
Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume and cover letter should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.
Applicant must be eligible to work in the United States; EdPlus at ASU will not be a sponsor for this position.
IMPORTANT NOTE: What is the meaning of "equivalent combination" in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor's degree is equal to four years of experience.
EdPlus at ASU is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU. Want to know more about working at EdPlus? Click here!
Under the direction of the Director of Marketing Technology & Behavioral Analytics, the Product Manager, Marketing Technologies position is responsible for the deployment and implementation of technologies that facilitate behavioral and marketing data analytics collection within EdPlus. This includes, but is not limited to, tag
management solutions, customer data platforms, data collection tools and other data integrations. These efforts are deployed to support effective marketing campaigns, improve user experience, and increase operational efficiency to support the ASU Charter.
This is a hybrid role and the incumbent of this position will be required to work from our office
located in Scottsdale.
Minimum Qualifications:
BA/BS Degree in Information Technology, Business Administration, Marketing or related field AND 8 years product/program management, project management, management consulting OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.
Desired Qualifications:
- Track record of using and managing data to support new initiatives and enrich web analytics.
- Experience working with a Tag Management solution such as Google Tag Manager or Tealium iQ.
- Experience with server-side tag management is highly desired.
- Extensive experience with web analytics tools such as Google Analytics GA4 or Universal Analytics.
- Experience working with a Customer Data Platform or Customer Relationship Management solution, such as Tealium, Salesforce, or Segment
- Demonstrated experience using SQL
- Familiarity with Javascript and/or Python
- Experience working within a data warehouse (Google BigQuery, Amazon Redshift, Snowflake)
- Proven ability to collaborate with key partners and stakeholders to identify requirements and solve problems independently.
- Strong presentation, interpersonal, and communication skills.
- Evidence of a bachelor's degree or higher in a related field.
Responsibilities:
- Implement and configure Google Analytics 4, Google Tag Manager and other marketing technology tools, enabling EdPlus initiatives to effectively track and measure website and marketing performance.
- Integrate, set up, manage, maintain, and enhance marketing technology systems within EdPlus.
- Work alongside our marketing team and agency partners to implement durable, forward-thinking, advertising technology solutions.
- Implement accurate attributes and segmentation in a Customer Data Platform Configure and maintain data ingestion processes that support data unification or attribution efforts.
- Ensure 1st-party data collection is consistent following established data-layer standards and user consent preferences.
- Stay updated with industry trends, emerging technologies, and best practices in digital marketing, marketing technology, customer data, and web analytics.
- Assumes or coordinates other duties or projects as assigned or directed.
- Healthcare
- Financial Security
- Retirement
- Family Resources
- Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
- Discounts
Working Environment
EdPlus at ASU is located at SkySong, the ASU Scottsdale Innovation Center. The center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.
Activities are primarily performed in a regular, climate-controlled office setting subject to extended periods of sitting or standing. Daily use of desktop or laptop computer is required. Ability to clearly communicate verbally in English, read, write, see, and hear to perform essential duties. Regular review of completed tasks.
EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is not a fully remote position.)
Background Check Statement
ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.
Minimum Qualifications
BA/BS Degree in Information Technology, Business Administration, Marketing or related field AND 8 years product/program management, project management, management consulting OR, any equivalent combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.
Department Statement
EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the university charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.
EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of inclusion and through the diversity of our employees. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.
EdPlus at ASU
ASU Statement
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.
COVID-19 Vaccination Requirements: Arizona State University is a federal contractor and subject to federal regulations which may require you to produce a record of a COVID-19 vaccination. For questions about medical or religious accommodations, please visit the Office of Diversity, Equity and Inclusion's webpage.
ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco
Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis protected by law.
Notice of Availability of the ASU Annual Security and Fire Safety Report
In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at [redacted].
Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.
Instructions to Apply
Application deadline is 3:00PM Arizona time on the date indicated.
Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.
Resume and cover letter should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.
ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.
Only electronic applications are accepted for this position.
Applicant must be eligible to work in the United States; EdPlus at ASU will not be a sponsor for this position.
IMPORTANT NOTE: What is the meaning of "equivalent combination" in the minimum qualifications? It means one year of higher education or 24 credit hours, is equal to one year of experience. For example, a four year Bachelor's degree is equal to four years of experience.