Product Manager III

Product Manager III
We are seeking a Product Manager to drive marketing initiatives, develop compelling security messaging, and execute go-to-market strategies. This role requires strong business writing skills, B2B marketing experience, and the ability to collaborate across teams to support global marketing efforts.
Key Responsibilities:

• Develop audience-specific security messaging, marketing content, and customer case studies.
• Create detailed campaign project plans, including goals, messaging, calls to action, segmentation strategy, and success metrics.
• Define business metrics, measurement plans, and testing strategies to optimize marketing performance.
• Work cross-functionally with teams in product, digital marketing, sales, and business development to achieve business objectives.
• Support AWS presence at security conferences by developing content that educates customers on cloud security strategies.
• Develop and execute high-impact product marketing initiatives to engage target audiences effectively.
• Partner with marketing teams (campaigns, demand generation, field, and event marketing) to drive global marketing programs.

Top Required Skills:

• Strong Business Writing Skills: Ability to craft compelling content, including whitepapers, presentations, and customer success stories.
• B2B Marketing Experience (5+ years): Experience managing marketing campaigns and executing cross-functional programs.
• Enterprise IT Software (3+ years): Understanding of cloud security, IT solutions, and enterprise-level marketing strategies.

What Makes This Role Unique?

• Impactful Storytelling: Opportunity to shape security messaging and customer case studies that drive brand awareness.
• Cross-Functional Collaboration: Work with product, sales, and marketing teams to align messaging with business goals.
• Data-Driven Decision Making: Use metrics and testing strategies to optimize marketing performance and customer engagement.

If you have a strong background in marketing program management, content development, and strategic storytelling, we'd love to hear from you!