Product Manager

PURPOSE OF POSITION:

As a Product Manager, you will assist in managing assigned products' lifecycle, from concept through development and launch. You will possess a unique blend of business and technical understanding, a big-picture vision, and the drive to make that vision a reality. This is an excellent opportunity to work closely with cross-functional teams such as marketing, sales, engineering, and customer support. You will help ensure that our products meet both market demands and customer needs.

Manage Product Lines: Oversee assigned product lines from strategic planning to execution, ensuring alignment with business goals, market demands, and product vision throughout the entire product lifecycle.

Capture Customer Requirements: Proactively gather and document customer needs, translating them into clear product specifications to guide development teams and enhance product features.

Competitive Analysis & Benchmarking: Conduct thorough competitive product analysis to identify strengths, weaknesses, and opportunities, developing benchmarks that position our products favorably in the market.

Product Launch & Rollout: Collaborate with internal stakeholders (marketing, engineering, sales, etc.) to develop and execute a comprehensive product launch plan, ensuring timely and successful rollouts.

Product Champion & Sales Enablement: Act as the advocate for the product within the company, providing the sales team with training, product familiarization, and support to ensure they effectively convey their value to customers.

Develop Marketing & Sales Tools: Create and deliver compelling product marketing materials and sales enablement tools that clearly communicate our product's unique value proposition, enabling teams to effectively engage with potential customers.

Pricing Strategy & Alignment: Collaborate with the sales team to establish pricing strategies for products and options, ensuring competitive positioning while maintaining profitability.

Commercial Problem Solving: Work closely with sales channels to address commercial challenges, providing solutions that support the achievement of financial targets, including orders, revenue, and margins.

Business Case Development: Lead the creation of business cases and financial forecasts for new product introductions (NPI), providing key insights that guide investment decisions and project prioritization.

Voice-of-Customer (VOC) Leadership: Drive customer insights through VOC programs, collecting and analyzing feedback to understand customer personas, market segmentation, and prioritize solutions that meet their needs.

Collaborate for Innovation: Foster a culture of innovation by actively seeking diverse perspectives and working cross-functionally to generate creative solutions that differentiate our products and drive business growth.

Bird Business Systems Leadership: Lead and actively participate in the application of Bird Business Systems to ensure best practices in product development, customer engagement, and operational efficiency.

Promote Core Values: Embody and promote the core values of Trust, Innovation, Teamwork, Achievement, and Accountability in all your interactions and decisions.

Additional Duties: Take on additional tasks as needed to support the broader objectives of the product management team and contribute to company success.

KNOWLEDGE AND SKILLS REQUIRED:

• B.S. in Electrical Engineering, Physics, or other equivalent degree.
• RF experience is an advantage.
• Demonstrated skill or experience in Product management.
• Demonstrated skill in capturing the Voice of the Customer to generate design requirements and product definition.
• Demonstrated ability to work in a team to rapidly bring new products to market.
• Exceptional written and verbal communication skills, social skills that cultivate high-value relationships with both customers and internal stakeholders.

SCOPE AND IMPACT OF POSITION RESPONSIBILITIES:

Operate computer and keyboard; able to use phone; sit for long periods; communicate using speech, hearing, and vision. Knowledge of MS Office suite.