Product Marketing Manager
Apply NowCompany: Diligent Corporation
Location: New Canada, NS B4V 4V5
Description:
About Us
Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization's GRC practices so they can make better decisions, faster. No matter the challenge.
At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.
Learn more at diligent.com.
About the Mission-Driven Organizations (MDO) Business Unit
The Mission-Driven Organizations (MDO) Business Unit (BU) is a business unit within Diligent that provides and supports Governance, Risk & Compliance (GRC) solutions tailored for the needs of mission-focused organizations such as public sector (federal, state & local government, education), nonprofit/charity, community healthcare and community banking verticals in the North America, Europe/Middle East/Africa, Australia/New Zealand and Latin Americas markets. The MDO organization includes Sales, Marketing, and Customer Success departments, and works closely with the central marketing resource teams (Brand, Digital, Social, Content, Marketing Operations, and Events) to execute campaigns across defined geographies and sectors.
Position Overview
The Product Marketing Manager position is a self-motivated team member, responsible for supporting Go to Market strategy within a diverse global team as part of the Mission Driven Organization (MDO) Business Unit (BU).
The PMM works within defined global regions and verticals, specifically responsible for strategy, positioning and messaging for our Governance/GRC solutions within the Public Sector (State/Local Government and Education (FED/SLED)), charity/nonprofit, community healthcare and community banking markets. Reporting to the Senior Director of Marketing, the PMM works closely with the Senior PMM and Product organization to shape our strategy and assist with positioning for marketing campaigns across a variety of channels both internally and externally. The PMM also works closely with the Sales organization to incorporate feedback from the sales process into ongoing messaging, and resource and strategy development.
Key Responsibilities
Required Experience/Skills:
Pay Range
$80,000-$95,000 CAD
What Diligent Offers You
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability - to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., Baltimore, London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney.
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [redacted].
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.
Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization's GRC practices so they can make better decisions, faster. No matter the challenge.
At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.
Learn more at diligent.com.
About the Mission-Driven Organizations (MDO) Business Unit
The Mission-Driven Organizations (MDO) Business Unit (BU) is a business unit within Diligent that provides and supports Governance, Risk & Compliance (GRC) solutions tailored for the needs of mission-focused organizations such as public sector (federal, state & local government, education), nonprofit/charity, community healthcare and community banking verticals in the North America, Europe/Middle East/Africa, Australia/New Zealand and Latin Americas markets. The MDO organization includes Sales, Marketing, and Customer Success departments, and works closely with the central marketing resource teams (Brand, Digital, Social, Content, Marketing Operations, and Events) to execute campaigns across defined geographies and sectors.
Position Overview
The Product Marketing Manager position is a self-motivated team member, responsible for supporting Go to Market strategy within a diverse global team as part of the Mission Driven Organization (MDO) Business Unit (BU).
The PMM works within defined global regions and verticals, specifically responsible for strategy, positioning and messaging for our Governance/GRC solutions within the Public Sector (State/Local Government and Education (FED/SLED)), charity/nonprofit, community healthcare and community banking markets. Reporting to the Senior Director of Marketing, the PMM works closely with the Senior PMM and Product organization to shape our strategy and assist with positioning for marketing campaigns across a variety of channels both internally and externally. The PMM also works closely with the Sales organization to incorporate feedback from the sales process into ongoing messaging, and resource and strategy development.
Key Responsibilities
- Support the creation of product marketing strategy for Diligent's governance solutions for the Mission Driven Organizations business unit, including BoardEffect (nonprofit/healthcare/community banking) and Diligent Community (public sector/SLED)
- Conduct market research on the current market landscape, key competitors and their product feature sets, and identify ideal customer profile (ICP), persona pain points, market cycles, buying triggers and channels for reaching these personas, including any industry-specific regional events and possible partnerships
- Assist with creation of resources for marketing, sales and CS for all product releases & launches; includes creating the messaging & positioning by user/buyer persona, developing the sales playbook and supporting materials such as pitch deck and product collateral
- Collaborate with Enablement team on creation and adoption of resources to support Sales & Sales Prospecting for all product and feature releases
- Work closely with the Content Strategy Manager to plan and deliver external marketing assets such as blogs, white papers, e-books, and infographics to support GTM initiatives
- Communicate the GTM plan to the MDO Field Marketing Managers and collaborate on resources needed for campaign activation
- Support PMM and the Customer Experience team on program development and execution of Customer-First events including Elevate annual customer conference
- Partner with Product Management and Customer Success to establish and manage user committees/steering committees
- Work closely with the Product teams to share customer and sales feedback and inform the product roadmap
- Maintain competitive intelligence including tracking market moves, creating battle cards, and developing competitive positioning and messaging to influence campaigns and sales enablement
- Partner with regional sales leaders and teams to influence how the products are positioned during the sales process and identify opportunities to create or update sales enablement tools
- Support win/loss analysis for all brands and prepare summary reports and recommendations together with Senior PMM
Required Experience/Skills:
- 3+ years of B2B product marketing experience in SaaS technology or professional services companies
- Understanding of US public sector industries (SLED) and GRC/governance solutions is preferred
- Ability to build relationships internally and work with key stakeholders and leaders in product management, sales, customer success and field marketing to define and execute on product marketing strategy
- Ability to work both independently and collaboratively, seek guidance as needed, and work within a global team across timezones (US & GMT)
- Ability to analyze data and make data-informed decisions
- Strong communication skills (both written and verbal)
- Strong planning, organization and project management skills
- Familiarity with marketing operations systems including Salesforce, Highspot, Outreach, Marketo, Sanity & Wrike is beneficial but not required
- Other traits: Curious, critical-thinker, detail-oriented, positive, adaptable, growth mindset, with a strong work ethic and committed to delivering a quality end result
- Able to commute to our Galway office location weekly
Pay Range
$80,000-$95,000 CAD
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
- We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
- Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability - to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Headquartered in New York, Diligent has offices in Washington D.C., Baltimore, London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney.
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [redacted].
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.