Product Marketing Manager

Company Description

Tom Sawyer Software is seeking a qualified candidate for the position of Product Marketing Manager. The Product Marketing Manager is responsible for developing marketing strategy, content and plans across digital and offline channels, including messaging, budget, campaigns, lead generation and automation. The Product Marketing Manager drives consistent development of multimedia sales materials, blog posts, and website and social content, and coordinates creative resources. This is a highly engaged role that actively tracks market trends and the competition, working closely with the Sales and Product teams.

Job Description

• Conceive and execute multi-channel marketing strategies, campaigns and programs
• Drive content marketing, including the strategy, authoring and production of compelling marketing deliverables, brand positioning and messaging, website content and videos
• Assess, manage, and maintain partner relationships in alignment with marketing strategies
• Communicate marketing plans and manage successful execution, working with cross functional teams
• Measure the results of campaigns compared to project spend and adjust strategies as needed
• Develop and drive lead generation efforts to build the sales funnel
• Work within the existing marketing framework and continually offer and implement improvements
• Gather, analyze, and utilize research on market trends, digital marketing strategies and the competition
• Develop requirements for enhanced Marketing and Sales Information Systems
• Drive the development of Sales presentations, Sales tools, and enhance Sales group training
• Measure, analyze, and report on Marketing department performance
• Understand competitors' product and pricing strategies
• Contribute to the development of Marketing staff

Qualifications

• Undergraduate Degree in Communications, Marketing, or Business, Master's degree preferred
• Strong content marketing, authoring and editorial skills
• Minimum of five years of professional Marketing experience
• Enterprise Software industry experience with a passion for visual technologies
• Management experience
• Experience in the data visualization space, preferred
• Experience with website and Blog authoring tools
• Strong analytical and project management skills, with proven ability to oversee projects from origin to execution
• Strong attention to detail with good organizational skills
• Excellent oral and written communication skills and a confident and dynamic personality
• Self-starter, with a hands-on approach towards work
• Brings energy, enthusiasm, and a positive attitude to the job

Additional Information

All your information will be kept confidential according to EEO guidelines.