Product Marketing Manager

Job Summary

Carlisle Construction Materials (CCM) is seeking a passionate Product Marketing Manager to join our Marketingteam at our Headquarters located in Carlisle, PA. Product Marketing Managers play a crucial role in supporting the development and execution of marketing strategies to promote and drive the success of our products. This position involves collaborating with cross-functional teams, conducting market research, and creating compelling marketing materials to enhance the product's visibility and appeal.

Duties and Responsibilities:

• Role focuses on developing an understanding the market, positioning the product, and creating marketing strategies to drive product line success.
• Conducts market research to determine unmet market needs and define optimal marketing strategies to support new product launches.
• Directs and implements the designated product line's advertising, marketing, and promotional activities. Craft and deliver the product line message to target audiences.
• Collaborate with sales teams to provide them with the necessary tools and materials to effectively sell the product. This includes creating sales collateral, presentations, and training materials.
• Is the point person and main point of contact for product feature and benefit related questions, including competitive analysis, from field sales and other stakeholders.
• Maintains knowledge on emerging products and services for the product line.
• Forecasts, drafts, implements, and oversees the marketing budget for the individual product lines.
• Maintains and develops promotional product literature and collateral.
• Executes customer facing product promotion activities including presentations.

Required Skills/Abilities/Knowledge:

• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Experience with project management.
• Strong analytical and problem-solving skills.
• Excellent project management skills

Education and Experience:

• Bachelor's degree in Business Administration, Marketing, or related field required. A master's degree is preferred.
• At least five years of experience in marketing and long-range planning required.
• Building material industry and channel experience preferred

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