Product Marketing Manager
Apply NowCompany: VIZIO, Inc
Location: Irvine, CA 92620
Description:
About the Team
VIZIO's Software Product Marketing team is seeking a Product Marketing Manager to define go-to-market strategies and plans for software product launches and execute full-funnel marketing campaigns to drive product awareness, adoption, and engagement.
You will partner with Product Management, Partner & Content Marketing, Digital Marketing, Project Management, Creative Services, Customer Support, and Data/Insights teams to build compelling marketing stories and year-round campaigns to propel customer adoption and engagement. You are the driving force behind the cross-team collaboration, positioning exercises, consumer/market research, creative direction, and out-of-the-box thinking required to achieve high-impact product launches and marketing campaigns. You will optimize existing marketing projects and spearhead new, creative ways to meet our customers where they are: the VIZIO OS. You will connect us to our customers and show them how we fit seamlessly into their entertainment experience.
We are a fast-paced team and looking for someone who has strong experience in consumer product marketing with a proven track record of translating technical and digital products into customer-friendly narratives, driving marketing strategies from end-to-end, and balancing a high volume of campaigns, projects, and stakeholders.
The ideal candidate is a strategic, self-motivated, and results-oriented leader with a high aptitude for understanding technical products and propensity to think fast and be scrappy.
What You Will Do
About You
You have 5+ years relevant professional experience.
You have a strong understanding of media & entertainment and its trends.
You are an expert communicator who can translate technical information into customer-friendly messaging and campaigns.
You thrive in an environment where data, technology, and customer behavior are at the forefront of your day-to-day.
You have a bias-for-action mentality.
You are an excellent team player with the ability to build, foster and nurture relationships with members of cross-functional teams.
You have the demonstrated ability to understand data from various resources such as Tableau and Adobe/Google Analytics and translate it into trends, actionable plans, and insight reports.
You are highly organized and detail-oriented with a proven track record of managing multiple projects simultaneously with unprompted follow-through.
You have earned a BA/BS degree in Marketing, Business, Economics, Data Analytics (or similar program) or equivalent work experience.
About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California-based employment: The minimum salary for this position is $130,000/year. The maximum salary for this position $150,000/year. In addition to base salary, the compensation package also includes eligibility for an annual bonus, as well as equity and a range of medical, dental, vision and other benefits.
VIZIO's Software Product Marketing team is seeking a Product Marketing Manager to define go-to-market strategies and plans for software product launches and execute full-funnel marketing campaigns to drive product awareness, adoption, and engagement.
You will partner with Product Management, Partner & Content Marketing, Digital Marketing, Project Management, Creative Services, Customer Support, and Data/Insights teams to build compelling marketing stories and year-round campaigns to propel customer adoption and engagement. You are the driving force behind the cross-team collaboration, positioning exercises, consumer/market research, creative direction, and out-of-the-box thinking required to achieve high-impact product launches and marketing campaigns. You will optimize existing marketing projects and spearhead new, creative ways to meet our customers where they are: the VIZIO OS. You will connect us to our customers and show them how we fit seamlessly into their entertainment experience.
We are a fast-paced team and looking for someone who has strong experience in consumer product marketing with a proven track record of translating technical and digital products into customer-friendly narratives, driving marketing strategies from end-to-end, and balancing a high volume of campaigns, projects, and stakeholders.
The ideal candidate is a strategic, self-motivated, and results-oriented leader with a high aptitude for understanding technical products and propensity to think fast and be scrappy.
What You Will Do
- Develop and execute go-to-market strategies and plans for new product and feature launches including positioning, messaging, and promotional tactics to maximize impact and adoption.
- Work closely with cross-functional teams, including Digital Marketing, Creative Services, and Content & Partner Marketing to orchestrate multi-channel marketing campaigns that drive on-screen engagement and reinforce VIZIO's market position.
- Create and maintain always-on, evergreen marketing programs to establish on-going interaction with VIZIO customers along their journey.
- Leverage existing marketing channels and explore new channels across owned and paid media to drive increased product awareness, sessions on the platform, and customer loyalty.
- Analyze multiple data sources to enhance our understanding of VIZIO customers, provide recommendations for incremental optimizations, and develop audiences
- Collaborate with Partner & Content Marketing to align on priorities and ensure product launches have the right entertainment content strategy mix. Optimize the channel mix through rigorous testing and experimentation.
About You
You have 5+ years relevant professional experience.
You have a strong understanding of media & entertainment and its trends.
You are an expert communicator who can translate technical information into customer-friendly messaging and campaigns.
You thrive in an environment where data, technology, and customer behavior are at the forefront of your day-to-day.
You have a bias-for-action mentality.
You are an excellent team player with the ability to build, foster and nurture relationships with members of cross-functional teams.
You have the demonstrated ability to understand data from various resources such as Tableau and Adobe/Google Analytics and translate it into trends, actionable plans, and insight reports.
You are highly organized and detail-oriented with a proven track record of managing multiple projects simultaneously with unprompted follow-through.
You have earned a BA/BS degree in Marketing, Business, Economics, Data Analytics (or similar program) or equivalent work experience.
About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California-based employment: The minimum salary for this position is $130,000/year. The maximum salary for this position $150,000/year. In addition to base salary, the compensation package also includes eligibility for an annual bonus, as well as equity and a range of medical, dental, vision and other benefits.