Product Marketing Manager

IntelliTrans, (ITL), a subsidiary of Roper Technologies, Inc. (NYSE: ROP) is seeking a Product Marketing Manager to join our team hybrid in Atlanta, GA or Conway, Arkansas.

Job Summary: IntelliTrans provides multi-modal transportation management solutions for rail, truck freight with specialization in freight visibility, shipment execution, and analytics. We stand out with expertise in bulk and break-bulk shipping and real-time freight tracking and our solutions combine technology and deep logistics experience, serving industries like manufacturing, agriculture, energy, and chemicals. We are seeking a self-driven, energetic and results-driven Senior Product Marketing Manager/ Go-to-Market Leader to lead the positioning, messaging, and go-to-market strategy for our Enterprise TMS platform. This role will bridge the gap between product development and market, ensuring alignment with customer needs and competitive market trends & will be crucial to leadership positioning in the marketplace.

Key Responsibilities:

• Product Positioning & Messaging: Create and refine product positioning and messaging that resonates with our target audience in the truck and rail freight Clearly communicate our product's value proposition, differentiation.
• Go-to-Market Launch Develop go-to-market strategies, working closely with cross-functional teams to ensure seamless product launches and sustained market Inform market pricing and promotions on new products.
• Sales Enablement: Develop robust sales enablement tools and training, empowering the sales team with the knowledge and resources to effectively position and sell our TMS platform.
• Internal Enablement: Develop robust internal enablement program (sales, success, support, operations) empowering the internal teams with the knowledge and resources to support the customers using TMS platform
• Customer Feedback Loop: Act as the voice of the customer within the organization, gathering feedback and insights from customers and prospects to refine product messaging and guide product management decisions.
• Market Analysis & Insight: Conduct ongoing market analysis to stay abreast of industry trends, customer pain points, and competitive movements. Use these insights to inform product positioning.
• Thought Leadership & Content Creation: Position IntelliTrans as an industry thought leader by producing impactful content, such as whitepapers, webinars, and speaking engagements, that showcase our expertise and solutions.

Qualifications:

Education: Bachelors in Science, Engineering, or Business; MBA Highly Desired

Work Experience:

• 7-10 years of product marketing experience, preferably with enterprise B2B software products (e.g. health care, security. logistics or similar complex domains)
• Deep understanding of supply chain or logistics or TMS solutions, with a focus on truck and rail Direct experience in the industry will be a huge plus
• Proven ability to develop and execute go-to-market strategies for complex SaaS products & platforms
• Prior experience working on SaaS business models, pricing, revenue models & customer retention strategies

Skills:

• Exceptional communication skills and a knack for translating complex concepts into compelling
• Strong analytical skills and experience with market research and competitive Strong project management abilities.
• Customer-focused and confident in high-pressure
• Effective in matrixed environments, cross functional teams that are globally distributed and varying time zones
• Hands on Data analysis skills (Power BI, Tableau, SQL).
• Willing to travel as needed.

IntelliTrans supports workforce diversity and is a committed equal opportunity/ Affirmative action employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)