Product Marketing Manager

Description

The Role

You will play a critical role in enabling BrainChips go-to-market success by equipping our global sales and partner teams to effectively position and sell Akida our groundbreaking neuromorphic processor IP that brings AI to the edge. Youll collaborate cross-functionally with Product, Engineering, Marketing, and Sales Enablement teams to build high-impact enablement programs, tools, and messaging that showcase the unique power of BrainChips technology.

We are seeking a strategic, hands-on Product Marketing Manager who thrives at the intersection of technical innovation and storytelling. In this role, youll translate the advanced capabilities of neuromorphic AI and edge inference into clear, compelling value propositions for target verticals such as automotive, smart homes, industrial IoT, and robotics.

This is a unique opportunity to shape how BrainChip communicates its value in the rapidly growing Edge AI market. Youll drive field-facing programs that empower our Sales team to sell confidently, simplify complex ideas into digestible collateral, and develop enablement strategies that accelerate customer adoption of our Akida technology.

If you're passionate about emerging AI technologies, simplifying technical concepts into compelling narratives, and enabling sales success with purpose-driven content we want to hear from you.

Responsibilities

• Develop and execute marketing strategies to promote our Edge AI IP licensing offerings by crafting compelling product messaging that differentiates our solutions from competitors.
• Create and maintain high-quality, product-specific sales enablement content, including playbooks, pitch decks, white papers, case studies, brochures, and presentations.
• Drive readiness for new product launches by managing all related enablement activities, creating training content, and facilitating live sessions to ensure sellers are equipped to engage customers effectively.
• Plan and manage digital campaigns, including content marketing, email campaigns, and webinars.
• Collaborate with engineering teams to translate technical specifications into accessible, value-driven content.
• Develop and manage thought leadership initiatives, including blog posts, industry reports, and conference presentations.
• Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously to increase marketing campaign performance and improve effectiveness.
• Utilize CRM marketing tools, including Salesforce Marketing Cloud, to automate and optimize marketing campaigns for lead generation, customer engagement, and analytics.
• Partner closely with Global Sales Enablement to develop and implement effective onboarding and ongoing training programs to ensure sellers have a robust understanding of the products they represent and adapt training and resources to meet local market needs and dynamics.
• Build and maintain cross-functional relationships with other teams and individuals across the organization

Who You Are

• You have 3-5 years of experience in product marketing, sales enablement, preferably in AI, semiconductors, or IP licensing with a strong focus on directly supporting sales teams and driving their success.
• Experience developing technical marketing collateral and leading GTM campaigns.
• Proficiency in digital marketing tools, CRM platforms (Salesforce Marketing Cloud preferred), and analytics.
• Ability to work cross-functionally with sales, engineering, and product management teams.
• You possess excellent communication skills, with the ability to break down complex information into engaging and accessible content for diverse audiences.
• You're an analytical thinker, capable of using data to evaluate the impact of your programs and make informed decisions to enhance sales enablement initiatives.
• You excel in collaborative environments and can effectively influence cross-functional stakeholders to achieve shared goals and objectives.
• Passion for AI, edge computing, and the future of low-power intelligent devices, demonstrating a deep understanding of the customer journey and buyer personas.
• You are adept at using sales enablement tools and technologies and have experience creating engaging training materials.