Product Marketing Manager

Job Posting Title

Product Marketing Manager

Why Big Fish Games?

Big Fish Games is the home of some of the biggest hit mobile casual games including EverMerge, Gummy Drop!, Cooking Craze, Fairway Solitaire, and many more.

• We are curious and constantly seek improvement in all we do because that's what our business demands
• We operate with good intentions, confidence, and humility
• We welcome diversity of background, thought, and experience
• We listen actively and value each other
• We foster a fun environment that inspires creativity

Big Fish Games is looking for a results-drive Product Marketing Manager to help drive product success across the player lifecycle. An ideal candidate for this role will be a strategic and tactical marketing manager for CRM and Lifecycle Marketing, eager to play a role in growing the Product Marketing discipline at Big Fish.

You'll execute marketing initiatives which will drive customer engagement, retention, monetization and win-back. You'll be a professional with a particular focus on generating and iterating player journeys and aligning marketing with development teams at all stages of live game management.

Lifecycle Marketing Excellence

• Have knowledge of CRM (email, inbox, interstitial, push) systems such as Leanplum, Salesforce, Braze or Adobe, managing marketing tools connected to product integration and continual management.
• Alongside Product and Marketing leadership, work at a tactical level while addressing potential business challenges, diving deep and digging up insights.
• Serve as a marketing point of contact for development teams, providing marketing insight and guidance to studio leadership and ensuring marketing opportunities and interests are represented for live operations and ongoing development across the company's portfolio of games.
• Execute on strategies that produce holistic customer experiences, mapping the customer lifecycle and focusing on key strategic opportunities across the pivotal stages of the customer journey.
• Perform competitive product analysis and teardowns while maintaining a thorough understanding of the competitors landscape and market trends.

Live Campaign Management

• Manage player communications across the entire lifecycle of our casual games to increase engagement and monetization within our live titles.
• Lead tactical player comms and go-to-market campaign planning for channels including email, cross-promo, push, platforms, and in-game marketing tools.
• In collaboration with Product and Marketing leadership, execute testing roadmaps to continuously improve multi-channel (push, email, in-game, etc.) performance that lead to growth.
• Manage and socialize marketing calendars and marketing plans to support content releases and live operations promotional planning.
• Identify and pursue opportunities within the product roadmap for featuring, maintain a roadmap and prepare featuring asks for partners.
• Use data to analyze and optimize performance of our marketing channels and share results with cross-functional and executive leadership.
• Communicate timeline, risks, issues, and mitigation plans both verbally and in written format.

What We're Looking For

• Positive, agile team player with a self-serve attitude. Someone who will roll-up their sleeves, jump in and get the job done.
• An individual comfortable with taking direction and working towards goals in a largely autonomous direction, seeking out information proactively and driving projects towards delivery.
• Ability to lead a team and/or manage direct reports with focus on guidance, collaboration, and delegation of necessary department tasks
• Entrepreneurial with bright ideas around how to optimize product marketing at Big Fish.
• A great communicator, with good presenting skills and a strong ability to build relationships with key partners across senior levels.
• Flexibility, organizational skills, and the ability to prioritize in a changing business environment.
• Excellent analytical, verbal and writing skills.

Must have

• 5+ years of experience in the product marketing or other customer-facing function of a company, preferably in online entertainment products.
• Bachelor's degree in a relevant field or equivalent in-role experience.

Benefits And Beyond

This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.

About Big Fish

Building upon our 20-year legacy as a leader in the biggest gaming categories in the world, we are innovating and developing new products within the casual space to add to our extensive portfolio. Big Fish is dedicated to delivering amazing experiences for players to connect, compete and discover play, anywhere and on any device. This means games for broad global audiences in genres that are easy to learn, and difficult to master. Be a part of the team from the start.

Big Fish is part of Pixel United, the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL)!

Big Fish Games is an equal opportunity employer. We bring unique talents together to build something special that's why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

Location

Las Vegas, NV, US

Job family

Product Management

Contract Type

Regular

Time Type

Full time

Company

Big Fish Games

Travel Expectations
None

Pay Range
$92,400 - $171,600 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.