Product Operations Manager, Creator Monetization
Apply NowCompany: TikTok
Location: New York, NY 10025
Description:
Location :
New York
Employment Type :
Regular
Job Code :
A149239
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Responsibilities
At TikTok, creativity is the soul of advertising. Our Ads Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world. We are seeking experienced Product Strategy & Operations Manager for the Ads Creative & Ecosystem Monetization team. In this role, you will focus on building products that empower advertisers with actionable insights through advanced creative methodologies, such as creative measurement and influencer marketing strategies, to enhance performance. You will collaborate cross-functionally to improve ad effectiveness, enhance marketing measurement, and drive innovation in the creative and influencer marketing space. Strong expertise in Product Operations capabilities is required, along with a deep understanding of media and creator strategy, data analysis, and measurement. Responsibilities: - Responsible for scaling TikTok's influencer marketing business, with a focus on brand marketing or CPS (Cost Per Sale) models; familiar with influencer methodologies in content marketing scenarios; accountable for metrics such as influencer-driven GMV and ad spend. - Develop business goals and growth strategies, including client segmentation, benefits and incentive strategies; collaborate with cross-functional teams to ensure continuous growth of both client and influencer supply; work closely with product teams to optimize processes and innovate business models to ensure sustainable scaling. - Integrate influencer-generated content with ad delivery processes, unlocking the advertising value of influencer content to drive increased ad spend.
Qualifications
Minimum Qualifications: - Bachelor's degree or above - 4+ years of experience in product operations; experience in influencer marketing, advertising, or data analysis is a plus. - Strong understanding of brand marketing, seeding strategies, or affiliate business models, with the ability to formulate practical and effective growth strategies. - Excellent cross-functional collaboration and project management skills, able to drive projects in complex business environments and identify and solve key problems. Preferred Qualifications: - Proficiency with creative tools and platforms, content management systems, and advertising platforms, with a focus on optimizing content for various digital channels. - Experience in audience research, data analysis, and large language model (LLM) content understanding
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $103200 - $244888 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job
New York
Employment Type :
Regular
Job Code :
A149239
Apply to this job
Share this listing:
Responsibilities
At TikTok, creativity is the soul of advertising. Our Ads Creative & Ecosystem team builds cutting-edge tech solutions for creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third-party partners to deliver engaging, impactful ad experiences to users around the world. We are seeking experienced Product Strategy & Operations Manager for the Ads Creative & Ecosystem Monetization team. In this role, you will focus on building products that empower advertisers with actionable insights through advanced creative methodologies, such as creative measurement and influencer marketing strategies, to enhance performance. You will collaborate cross-functionally to improve ad effectiveness, enhance marketing measurement, and drive innovation in the creative and influencer marketing space. Strong expertise in Product Operations capabilities is required, along with a deep understanding of media and creator strategy, data analysis, and measurement. Responsibilities: - Responsible for scaling TikTok's influencer marketing business, with a focus on brand marketing or CPS (Cost Per Sale) models; familiar with influencer methodologies in content marketing scenarios; accountable for metrics such as influencer-driven GMV and ad spend. - Develop business goals and growth strategies, including client segmentation, benefits and incentive strategies; collaborate with cross-functional teams to ensure continuous growth of both client and influencer supply; work closely with product teams to optimize processes and innovate business models to ensure sustainable scaling. - Integrate influencer-generated content with ad delivery processes, unlocking the advertising value of influencer content to drive increased ad spend.
Qualifications
Minimum Qualifications: - Bachelor's degree or above - 4+ years of experience in product operations; experience in influencer marketing, advertising, or data analysis is a plus. - Strong understanding of brand marketing, seeding strategies, or affiliate business models, with the ability to formulate practical and effective growth strategies. - Excellent cross-functional collaboration and project management skills, able to drive projects in complex business environments and identify and solve key problems. Preferred Qualifications: - Proficiency with creative tools and platforms, content management systems, and advertising platforms, with a focus on optimizing content for various digital channels. - Experience in audience research, data analysis, and large language model (LLM) content understanding
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $103200 - $244888 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Apply to this job