Program Manager
Apply NowCompany: VML
Location: Dallas, TX 75217
Description:
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who We Are Looking For:
VML is seeking an experienced Program Manager with deep expertise in CRM to champion omnichannel customer experiences impacting multiple workstreams. This role presents an exciting opportunity to lead the delivery of innovative CRM solutions that integrate creative throughout the entire customer journey.
As a Program Manager specializing in CRM, you will be responsible for leading talented teams to understand client needs, market forces, and consumer sentiments to deliver effective customer relationship management solutions.
What You'll Do:
Work Excellence
People Leadership
Process Management
Financial Responsibility
Open and Collaborative
Required Skills and Experience:
Desired Skills and Experience:
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strive to recruit a diverse slate of candidates to help us achieve that goal.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$60,000-$140,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who We Are Looking For:
VML is seeking an experienced Program Manager with deep expertise in CRM to champion omnichannel customer experiences impacting multiple workstreams. This role presents an exciting opportunity to lead the delivery of innovative CRM solutions that integrate creative throughout the entire customer journey.
As a Program Manager specializing in CRM, you will be responsible for leading talented teams to understand client needs, market forces, and consumer sentiments to deliver effective customer relationship management solutions.
What You'll Do:
Work Excellence
- Deliver CRM programs that exceed expectations, meeting deadlines and budgets while going beyond the brief
- Develop comprehensive CRM strategies that enhance customer engagement and loyalty
- Establish plans and processes that drive projects forward and ensure successful delivery with high client satisfaction
People Leadership
- Motivate, direct, and challenge cross-functional teams to produce exceptional CRM work
- Establish and manage collaborative teams across different locations, ensuring efficient and high-functioning operations
- Build strong relationships with clients and internal stakeholders to ensure alignment of CRM objectives
Process Management
- Establish and manage program communication and processes specific to CRM initiatives
- Set up appropriate structures and tools to ensure successful collaboration across agency and client teams
- Implement best practices for CRM program management and continuous improvement
Financial Responsibility
- Manage project estimation, planning, and profitability for CRM programs
- Build detailed project plans and manage resource allocations effectively
- Report on project status, burn rates, budgets, and reconciliations to agency and client stakeholders
Open and Collaborative
- Comfortable working in ambiguous and agile environments with a positive attitude
- Advocate for collaborative approaches to solving complex CRM challenges
- Adaptable to changing priorities and requirements
- Committed to delivering exceptional results for clients and the agency
Required Skills and Experience:
- Minimum of 8 years of hands-on project leadership experience in advertising or marketing communications, with specific focus on CRM initiatives
- Proven expertise in CRM platforms, customer data management, and personalization strategies
- Strong understanding of end-to-end processes for delivery in digital marketing channels, particularly those related to customer relationship management
- Demonstrated success in driving creative solutions and digital content creation for CRM programs
- Experience with customer segmentation, journey mapping, and lifecycle marketing
- Knowledge of social and mobile content creation and requirements for different channels
- Experience working on large-scale integrated, omnichannel programs with multiple parallel work streams
- Ability to lead diverse teams (UX, Tech, Strategy, Creative, Account, Research and Data) across remote offices
- High emotional intelligence and the ability to motivate teams effectively
- Self-motivated with a drive to build and create outstanding work
Desired Skills and Experience:
- Experience with major project management platforms (Jira, Monday.com, Smartsheet, etc.)
- Experience with loyalty program development and management
- Change management experience to support CRM implementation
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strive to recruit a diverse slate of candidates to help us achieve that goal.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$60,000-$140,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.