Regional Business Unit Leader

Regional Business Unit Leader

The Opportunity:

As the Regional Business Unit Leader, you will be at the forefront of driving marketing and business success, ensuring sales growth, consumer engagement, and brand clarity. Your leadership will shape the BU's approach to omnichannel sales, consumer insights, and content marketing, positioning VeSync for continued success in a competitive landscape.

As a key member of the Regional Leadership Team, you'll collaborate closely with the Executive team, Functional Leads, and other BU leaders to drive marketing enabled business growth strategies-while also rolling up your sleeves to execute and deliver company objectives.

This role is perfect for a strategic, high-energy leader who thrives in a fast-moving environment, enjoys solving complex business challenges, and is passionate about driving impactful marketing and sales growth.

What you will do at VeSync:

• Develop and execute high-impact marketing initiatives across the following:
• Commercial Growth & Brand Development (Integrated Marketing, DTC, Retail Sales)
• Portfolio & Commercial Management (Product Marketing and GTM)
• Business Strategy & Development (App Subscriptions Business Development, Project Management)
• Lead New Product Launches to ensure commercial success
• Lead content strategies that enhance product value, foster community engagement, and drive brand loyalty.
• Drive Brand Strategy development for Retail Sales team.
• Drive consumer-focused product and sales initiatives, ensuring strong product-market fit and customer adoption.
• Define regional strategy, target consumer segments, and brand positioning to differentiate VeSync in the market.
• Plan and manage marketing campaigns, ensuring measurable ROI and data-driven optimizations.
• Oversee and optimize the marketing budget, ensuring efficient resource allocation and financial accountability.
• Strategize business growth opportunities by identifying new market trends, sales channels, and innovation pathways.
• Own the DTC sales strategy and execution, optimizing eCommerce performance, customer acquisition, and conversion, while strategically supporting retail sales through marketing initiatives, consumer insights, and omnichannel alignment.

What you bring to the role:

• 15+ years of experience in digital marketing, product marketing, and business growth strategy.
• A blend of large enterprise and startup experience, with the ability to navigate both structured and agile environments.
• Proven success in a matrixed organization, managing cross-functional teams and aligning regional and global strategies.
• Deep expertise in consumer journey mapping, particularly in digital, social, and direct-to-consumer (DTC) channels.
• Industry experience in physical products (consumer goods, electronics, or small home appliances, etc.)
• A proactive, solutions-driven mindset, with the ability to take initiative, propose ideas, and drive execution.
• A balance of strategic vision and hands-on execution, thriving in both high-level planning and tactical implementation.

What we're looking for:

• Ideal Backgrounds:
• Digital marketing expertise, particularly in fast-growth, consumer-centric companies.
• Experience in mid-sized companies with an entrepreneurial spirit and a track record of scaling operations.
• Strong understanding of DTC web/eCommerce strategies and omnichannel sales.
• A history of success in fast-growing markets, with an ability to adapt and learn from both wins and failures.


Key Attributes:

• Integrity & humility - Doing the right thing for customers and our teams
• Data-driven decision-making - leverages analytics to drive marketing effectiveness.
• Proven leadership & influence - direct and indirect team management skills.
• Hands-on coach - balances strategic thinking with execution.
• Entrepreneurial spirit & grit - Finding a way, getting it done, never giving up
• Cross-cultural collaboration - ability to work effectively with global teams.
• Agility & adaptability - thrives in a fast-paced, evolving environment.


Essential Skill Sets:

• Go-to-market strategy & execution - launching and scaling products effectively.
• Business planning & P&L management - financial acumen to drive profitability.
• Growth-oriented team leadership - hiring, developing, and structuring high-performing teams.
• Omnichannel sales expertise - understanding DTC, eCommerce, and retail distribution dynamics.
• Website & customer experience optimization - improving conversion rates and UX on corporate web properties.
• SEO, PPC, and digital advertising - deep expertise in Google, Facebook, and other paid platforms.
• Influencer marketing & social media strategy - leveraging digital voices to enhance brand reach.
• Advanced digital marketing tools - including email, SMS, keyword planning, and social media analytics.
• Product marketing & positioning - ensuring alignment with target audiences and competitive landscapes.


Location: This is an on-site, office-based role in Tustin, CA.

Salary: $200,000+ Annually
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Perks and Benefits:

100% covered Medical/Dental/Vision for employee AND spouse + dependents!

401K with 4% employer match and immediate vesting

Generous PTO policy + Paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Gym/ Wellness Membership

Pet Insurance

Fully stocked kitchen