Sales Promotion & Content Manager

Overview

The Sales Promotion and Content Manager at Worldpac is responsible for developing and executing promotional strategies to drive sales, increase customer engagement, and optimize content delivery across various platforms. This role collaborates with cross-functional teams, including marketing, sales, product, finance, pricing & inventory management, to develop and create impactful campaigns that align with company goals.

This position is based at our Oak Brook, IL Corporate office.

Responsibilities

Promotion Planning and Strategy

• Strategize and implement promotions based on defined categories, supplier-specific campaigns, regional/targeted promotions, industry events & more

• Create detailed promotional calendars that align with company sales goals, product launch schedules, and seasonal trends.

• Coordinate cross-channel promotional activities to ensure a unified and impactful customer experience.

• Develop and present clear and concise reports on key performance indicators (KPIs), providing valuable campaign insights to inform future marketing strategies

Digital & Integrated Marketing

• Develop and execute targeted campaigns within our proprietary ecommerce platform speedDIAL to boost product visibility and increase sales.

• Strategically deploy advertising across relevant trade publications and digital platforms to maximize reach, generate leads, and reinforce Worldpac's position as a market leader.

• Create and launch email marketing campaigns, social media strategies, and website management.

• Update & maintain customer-facing websites: Worldpac and Autopart International as well as exclusive brand websites

• Provide in-depth analysis of campaign performance, website traffic, and customer behavior, identifying key trends and opportunities for optimization.

• Supply comprehensive support for podcast production and distribution, including content planning, recording, editing, and platform management.

Customer Experience & Voice

• Champion a customer-centric approach, ensuring positive customer experiences across all touchpoints and channels.

• Analyze customer journey maps and identify pain points, recommending solutions to enhance the overall customer experience.

• Contribute to the design and improvement of user interfaces and user experiences across digital platforms.

Qualifications

NECESSARY SKILLS

• Digital marketing & trade advertising

• Email Marketing

• Social Media Marketing

• CX/UI/UX with quantitative analysis & measurement

• Web & Salesforce Management

• Exclusive brand marketing

• Integrated event marketing

• Ecommerce experience

• Channel optimization

• Creative team workflow (Workfront experience a plus)

• Data analysis: Google Analytics, Salesforce, PowerBI a plus

• High attention to detail

• Ability to work in a fast-paced environment

• Passion and drive for high quality work

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.

• 5+ years of experience in sales promotions, marketing, or content management roles.

• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Pay Range

USD $81,000.00 - USD $108,000.00 /Yr.

EEO Statement /Reasonable Accommodation Notice

Worldpac is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require accommodations to perform the essential functions of the job, please contact talent@worldpac.com for assistance.

Worldpac is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, or veteran status.

Worldpac offers a comprehensive benefits package designed to support the health, financial well-being, and work-life balance of its employees. Key benefits include:

Health and Wellness:

• Medical, dental, and vision insurance plans to cater to various healthcare needs.
• Health Savings Accounts (HSAs) with company contributions for eligible plans.
• Flexible Spending Accounts (FSAs) for medical and dependent care expenses.
• Employee Assistance Programs (EAP) offering confidential counseling and support services.

Financial Benefits:

• 401(k) retirement plan with company match to assist in future financial planning.
• Life and Accidental Death & Dismemberment (AD&D) insurance for financial security.
• Short-term and long-term disability insurance to protect income during unforeseen circumstances.

Additional Perks:

• Paid time off, including vacation days and holidays, to encourage rest and personal time.
• Employee discounts on products and services.

Location Type

On-Site