Salesforce Marketing Cloud Engineer

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Company: Della Infotech, Inc.

Location: Overland Park, KS 66212

Description:

What You Will Do:

Manage SFMC data ingestion and ensure smooth data flow between our CDP and SFMC for consistent customer insights.
Identify areas of opportunity for efficient data processes and assist with data migration from the current CDP to a new CDP.
Perform data cleanups, standardizations, and monthly data validation with lead generation partners.
Collaborate with the CRM team to create automations for deployments and reporting, troubleshoot data discrepancies, and provide technical support.
Document existing and future automations and monitor API implementations across sales and CRM platforms.
Customize SFMC and CDP approaches to build customer loyalty and create advanced segmentation for testing strategies.
Work closely with marketing, sales, and IT teams to align business requirements with technical solutions.

Required Qualifications:

Bachelor's degree in computer science, Information Technology, or a related field.
Proven experience as a Software Engineer or Developer with proficiency in Salesforce Marketing Cloud and Data Cloud.
Strong knowledge of SFMC components (Journey Builder, Email Studio, Mobile Studio, Social Studio).
Proficiency in Apex, JavaScript, SOQL, and SQL; familiarity with REST and SOAP APIs.
Proficiency in Ampscript and HTML.
Excellent problem-solving skills with strong communication and collaboration capabilities.
Ability to translate complex business requirements into technical design documents.
Salesforce Marketing Cloud and Data Cloud certifications are a plus.
Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA.