Salesforce Marketing Cloud
Apply NowCompany: Kasmo Global
Location: Dulles, VA 20101
Description:
ob Description -
Job Title: Sr. Liaison Email and Mobile Marketing/Salesforce Marketing Cloud Expert
Salesforce Marketing Cloud experience. No other ESP (email service provider) experience is accepted.
Support for advanced audience segmentation and email execution.
ESSENTIAL JOB FUNCTIONS:
REQUIREMENTS:
Job Title: Sr. Liaison Email and Mobile Marketing/Salesforce Marketing Cloud Expert
Salesforce Marketing Cloud experience. No other ESP (email service provider) experience is accepted.
Support for advanced audience segmentation and email execution.
ESSENTIAL JOB FUNCTIONS:
- End-to-end execution of loyalty program communications, including build, QA, and deployment scheduling
- Assisting with analytics management and data interpretation
- Assisting with scaling email marketing and personalization program
- Assisting with customer journey management
- Assisting with the implementation of email marketing and personalization technology roadmap
REQUIREMENTS:
- Minimum 4 years-experience
- Email marketing execution experience in Salesforce Marketing Cloud for a large-scale email marketing program, preferably for an e-commerce or retail brand
- Salesforce Marketing Cloud email specialist certification
- Experience working with Data Cloud and loyalty program management
- Strong analytics skills with the ability to derive actionable insights from campaign performance metrics
- Both client-side and agency experience
- Salesforce Marketing Cloud experience. No other ESP (email service provider) experience is accepted.