Senior Account Manager (Influencer & PR)

Company description

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North's fresh approach to PR, influencer, social and digital has helped cement it as a Canadian agency leader.
North has found the sweet spot between boutique and large agency: this 'twelve-year-old start-up' is running on fresh momentum.

What's the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North's "OG" clients are expanding their work with the agency, fuelling organic growth.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Overview

As a Senior Account Manager, Influencer and PR, your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and tapping into new trends, executing programs, and developing client and agency relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A creative and analytical thinker who can create cross-channel influencer and PR strategies for our clients.

In this position, you will be developing and managing influencer strategies, programs and teams coupled with a solid understanding of the constantly evolving PR landscape.

Responsibilities

• Developing and implementing strategic influencer/PR plans to grow client presence and impact that map back to program KPIs and business goals
• Building strategies and programs that may also include social/content, experiential/events, etc. at times
• Acting as the trusted day-to-day lead for multiple client stakeholders
• Finger on the pulse of the evolving influencer and PR landscapes, proactively spotting trends, insights, opportunities and risks
• Developing and supporting PR and influencer communication deliverables including pitching publications and media outlets, working with contents creators, etc.
• Drafting and editing effective communications materials including editorial pieces, briefing books, influencer workbooks, social content and copy, junior team member first drafts. Strong writing skills are required.
• Representing the agency in Integrated Agency Teams (IATs); fostering strong relationships and influence within these groups
• Contributing to a positive culture of collaboration, coaching, development and mentoring for junior team members
• Seamlessly overseeing consumer influencer and/or PR programs in execution - managing workbacks, client deliverables, junior teams, vendors, agency IAT partners, project budgets and measurement/wrap reporting
• Drawing on excellent existing relationships with influencers (and related vendor agencies) and Canadian media
• Working in both influencer and traditional media platforms (ie, CreatorIQ, Traackr, Meltwater, Cision, etc.) for campaign development, monitoring and performance monitoring
• Gathering insights and analytics for effective reporting strategies - putting the metrics that matter front and centre to measure and optimize campaign performance
• Handling pivots and problem-solving to keep projects on track - delivering impact, protecting brand reputations and surpassing program goals
• Participating in forecasting, team resourcing and project budget management for a specific set of client accounts; partnering with senior leaders to continue to develop finance and account management skills

Qualifications

• 7-9 years of experience
• Experience in an agency environment with a focus on media and influencer relations is ideal
• Bachelor's & post-graduate degree in PR, Communications, Marketing/Advertising, Media Studies or a related field
• Genuine curiousity and commitment to continuously learning about the influencer and PR landscape, with a view to staying at the forefront as the space evolves (eg, around emerging platforms and/or talent, existing platform changes, partnership regulation/disclosure, etc.)
• Committed to collaboration and building strong relationships with coworkers, clients and partners
• Experience in traditional PR and media relations programs
• Ability to manage up and down with ease
• Strong understanding of influencer processes end to end - research, vetting, selection, contract development and negotiation, briefing, content reviews, publishing, reporting
• Strong relationships with influencers and/or influencer agencies
• Excellent cross-functional leadership, presentation and communication skills; dynamic team player
• Superior time management and organizational abilities
• Strong proficiency in social platforms (Meta, TikTok, LinkedIn, YouTube, X, Snapchat, etc.); experience with social and digital paid media amplification (strategy development is a must; executional experience is an asset)
• Refined understanding of community management and organic and paid social
• Proactive self-starter, comfortable leading and managing programs in partnership with senior leaders
• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners
• Skilled at analyzing data, deriving insights and building creative output to meet client objectives; effective measurement frameworks for social influencer programs
• Agility, speed and flexibility to manage workflow within a changing work environment
• Calm under pressure
• Inter-agency experience working with PR, creative, experiential and/or media buying companies to ensure all campaigns are fully integrated and agency relationships are nurtured

Additional information

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration
• Work with top talent at an award-winning agency on a serious growth trajectory
• A focused commitment to career development and personal success - let us help you
• Highly competitive compensation and benefits package including substantial time off policies (like really. It's a big deal)
• All staff meetings so you're always in the know

Thank you very much for your interest in working with us. We look forward to meeting you!
NORTH STRATEGIC, MSL CANADA, NOTCH VIDEO, and MSL STUDIOS are committed to workplace diversity and will provide reasonable accommodation upon request to applicants with disabilities throughout the hiring process.