Senior Brand Manager, Digital & New Product
Apply NowCompany: INCPG
Location: Houston, TX 77084
Description:
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.
RESPONSIBILITIES: Includes the following; other duties may be assigned.
Develop and mine insights to determine consumer opportunities
Create new Digital Marketing and eCommerce Sales strategies
Identify and commercialize new platform innovation ideas
Develop/tighten new product strategy in line with brand growth strategy
Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
Participate in improving organizational process and train marketing talent
CAPABILITIES: Creative Strategic Influence Analytical Decision making Communication skills Collaborative Ability to multi-task and prioritize Results orientation Leads courageously Thrive in an entrepreneurial, fast paced and dynamic environment Resourceful Excel at interacting with all levels of management including senior leadership .
SKILLS:
Proficient in new product development validation research techniques
Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
Ability to develop and commercialization innovation both close-in and breakthrough
Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
Knowledge of traditional customer base
knowledge of core marketing processes, digital strategies, & eCommerce.
EXPERIENCE:
7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company
2-3 years of Digital & eCommerce
EDUCATION: Bachelor's Degree. MBA preferred
RESPONSIBILITIES: Includes the following; other duties may be assigned.
Develop and mine insights to determine consumer opportunities
Create new Digital Marketing and eCommerce Sales strategies
Identify and commercialize new platform innovation ideas
Develop/tighten new product strategy in line with brand growth strategy
Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
Participate in improving organizational process and train marketing talent
CAPABILITIES: Creative Strategic Influence Analytical Decision making Communication skills Collaborative Ability to multi-task and prioritize Results orientation Leads courageously Thrive in an entrepreneurial, fast paced and dynamic environment Resourceful Excel at interacting with all levels of management including senior leadership .
SKILLS:
Proficient in new product development validation research techniques
Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
Ability to develop and commercialization innovation both close-in and breakthrough
Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
Knowledge of traditional customer base
knowledge of core marketing processes, digital strategies, & eCommerce.
EXPERIENCE:
7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company
2-3 years of Digital & eCommerce
EDUCATION: Bachelor's Degree. MBA preferred