Senior Content Strategist
Apply NowCompany: Intuit Inc
Location: Mountain View, CA 94040
Description:
Come join the SBSEG Strategic Communications Team on the Blog Team as a Senior Content Strategist leading our blog content programming for our MidMarket business segment. Our team's mission is to drive global brand authority, affinity and demand generation with breakthrough, discoverable thought leadership and authentic, relatable content. The senior content strategist's objective is to accelerate business performance with blog content aligned with our go-to-market strategies for MidMarket in partnership with Comms, Marketing, Sales and Customer Success.
The Senior Content Strategist will own blog content strategy end to end for this high profile, high growth part of our business. They're responsible for creating customer-backed and business-aligned strategies that support our MidMarket platform solutions such as Intuit Enterprise Suite and QuickBooks Advanced. This includes using blog content and working on content initiatives with cross-functional GTM partners across Comms, Marketing, Sales and Customer Success to build authority, affinity, awareness, consideration and lead generation.
The candidate will have extensive experience developing and executing a B2B content strategy focused on different GTM priorities and different stages in the customers' buying journey. They'll apply product knowledge, business expertise and data insights to deliver impactful content programming that drives brand and business outcomes. The Strategist manages content agencies and creators who produce high-quality, engaging, SEO-optimized and informative blog content and other related assets that help mid-market and enterprise businesses succeed, and give them a reason to choose us. They'll have excellent communication and ways-of-working skills, are confident presenting strategy and performance results, and able to influence and gain buy-in from senior leadership.
Responsibilities
Content Strategy: Develop, lead and own the end-to-end content strategy program that aligns with Intuit's business objectives for MidMarket customers. Work cross-functionally with teams to execute. Influence and shape the work to drive business outcomes. Content Program Management: Lead the creation, production and management of compelling and valuable content. This includes creating content briefs, assigning tasks, reviewing content, and ensuring accuracy, and quality across all channels. Content Amplification: Partner with the media team and media agencies to amplify content across third-party channels, as well as owned channels like social media. Help to move work forward and increase reach, and review performance data in real time to optimize and make fast decisions. Content performance: Track, analyze and report on content performance metrics. Use data insights and learnings to inform content strategy, optimize content creation, and improve ROI. Collaborate with other teams to integrate content metrics into our broader business goals and performance indicators.
Key Performance Indicators (KPI's):
The Senior Content Strategist will own blog content strategy end to end for this high profile, high growth part of our business. They're responsible for creating customer-backed and business-aligned strategies that support our MidMarket platform solutions such as Intuit Enterprise Suite and QuickBooks Advanced. This includes using blog content and working on content initiatives with cross-functional GTM partners across Comms, Marketing, Sales and Customer Success to build authority, affinity, awareness, consideration and lead generation.
The candidate will have extensive experience developing and executing a B2B content strategy focused on different GTM priorities and different stages in the customers' buying journey. They'll apply product knowledge, business expertise and data insights to deliver impactful content programming that drives brand and business outcomes. The Strategist manages content agencies and creators who produce high-quality, engaging, SEO-optimized and informative blog content and other related assets that help mid-market and enterprise businesses succeed, and give them a reason to choose us. They'll have excellent communication and ways-of-working skills, are confident presenting strategy and performance results, and able to influence and gain buy-in from senior leadership.
Responsibilities
Key Performance Indicators (KPI's):
- Increase traffic from organic and paid channels
- Improve organic search visibility and rankings (brand and non-brand)
- Generate leads for new customers via content programming
- Increase interactions per visitor and blog engagement