SENIOR DIGITAL STRATEGY MANAGER
Apply NowCompany: Frank & Oak
Location: Montreal, QC H1A 0A1
Description:
HELP US CHANGE FASHION
At Frank And Oak, we're dedicated to designing clothes people feel good in and feel good about. The decisions made in the fashion industry have a huge impact on people and the planet. Faced with the effects of climate change, we fully recognize the urgency to do our part. This is why we are committed to minimizing our impact by prioritizing recycled fabrics and responsible practices throughout our supply chain to make quality clothing that lasts.
We're looking for forward-thinkers to help us challenge standard practices in the retail and fashion industries in a collaborative and inclusive work environment. Sounds like something you're interested in? Drop us a line!
Senior Digital Strategy Manager
Key Responsibilities:
Grow online sales through the development and execution of customer acquisition, lead generation, traffic conversion, and customer retention strategies through:
Oversight of a talented team of channel experts (Paid Media, Affiliate, CRM, Web Merchandising)
The development and deployment of a promotional calendar;
Performance marketing oversight;
Website optimization through the deployment and execution of A/B testing at the UX/UI level to improve site conversion in partnership with the Director of Product
Analysis and improvement of the customer journey;
Automation and enhancement of our email and SMS marketing channel
Growing our email and SMS marketing lists through capture, loyalty program, giveaways
Drive relationship with partners (Marketing, Social, PR) to ensure synergies between the brand's own digital activities and those of the retail
Engage in collaboration with technology teams and ensure continuous improvement and upgrade of the site with an innovative mindset (new services, influencer collaborations, new site versions, etc.)
Analysis and deployment of SEO tactics, keyword optimization, web content auditing and link building development.
Manage tools and platforms linked to the website including:
Managing the integration of new platforms or tools, their performance and their replacement or renewal;
Knowledge of the digital landscape (industry trends, best practices, competitive intelligence, paid media, etc.) in order to find ways to propose innovative performance strategies.
Build performance analysis reports informing future strategy;
To monitor the company's performance KPIs (CAC, CVR, LTV)
WHO YOU ARE
Experience with Shopify
Data Analytics
Affiliate Marketing Experience
Omni channel experience and mindset
Frank And Oak is committed to providing an inclusive work environment. We believe in the benefits of diversity when each individual has the opportunity to reach their full potential. We thank all applicants; however, only those selected for an interview will be contacted.
At Frank And Oak, we're dedicated to designing clothes people feel good in and feel good about. The decisions made in the fashion industry have a huge impact on people and the planet. Faced with the effects of climate change, we fully recognize the urgency to do our part. This is why we are committed to minimizing our impact by prioritizing recycled fabrics and responsible practices throughout our supply chain to make quality clothing that lasts.
We're looking for forward-thinkers to help us challenge standard practices in the retail and fashion industries in a collaborative and inclusive work environment. Sounds like something you're interested in? Drop us a line!
Senior Digital Strategy Manager
Key Responsibilities:
Grow online sales through the development and execution of customer acquisition, lead generation, traffic conversion, and customer retention strategies through:
Oversight of a talented team of channel experts (Paid Media, Affiliate, CRM, Web Merchandising)
The development and deployment of a promotional calendar;
Performance marketing oversight;
Website optimization through the deployment and execution of A/B testing at the UX/UI level to improve site conversion in partnership with the Director of Product
Analysis and improvement of the customer journey;
Automation and enhancement of our email and SMS marketing channel
Growing our email and SMS marketing lists through capture, loyalty program, giveaways
Drive relationship with partners (Marketing, Social, PR) to ensure synergies between the brand's own digital activities and those of the retail
Engage in collaboration with technology teams and ensure continuous improvement and upgrade of the site with an innovative mindset (new services, influencer collaborations, new site versions, etc.)
Analysis and deployment of SEO tactics, keyword optimization, web content auditing and link building development.
Manage tools and platforms linked to the website including:
Managing the integration of new platforms or tools, their performance and their replacement or renewal;
Knowledge of the digital landscape (industry trends, best practices, competitive intelligence, paid media, etc.) in order to find ways to propose innovative performance strategies.
Build performance analysis reports informing future strategy;
To monitor the company's performance KPIs (CAC, CVR, LTV)
WHO YOU ARE
Experience with Shopify
Data Analytics
Affiliate Marketing Experience
Omni channel experience and mindset
Frank And Oak is committed to providing an inclusive work environment. We believe in the benefits of diversity when each individual has the opportunity to reach their full potential. We thank all applicants; however, only those selected for an interview will be contacted.