Senior Director, Global Marketing (DM1)
Apply NowCompany: Avidity Biosciences LLC
Location: San Diego, CA 92154
Description:
Description
Job Title:
Senior Director, Global Marketing (DM1)
Location:
San Diego, CA / Hybrid / Remote
Position type:
FLSA:
Full time
Exempt
Department:
Finance ID:
Marketing General
9240-2025-30
Strive to Bring a Profound Difference to our Patients
At Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people's lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients.
Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit www.aviditybiosciences.com and engage with us on LinkedIn and Twitter.
The Opportunity
We are seeking a dynamic and strategic Global Marketing leader to drive the development and execution of global marketing and brand strategies for del-desiran, our DM1 therapy. This role requires a strong blend of strategic thinking, market analysis, brand development, and cross-functional collaboration to ensure the successful commercialization of products globally.
What You Will Contribute
Lead development of global Brand Strategy for del-desiran, working closely with US DM1 Brand Lead.
Work with regional, cross-functional stakeholders to ensure plans and investments are aligned to the Brand Strategy.
Develop brand positioning and messaging to maximize differentiation in competitive environments.
Provide input to value positioning and pricing strategy in cooperation with Market Access and HEOR. Provide inputs into evidence generation and lifecycle management plans in collaboration with Medical Affairs and Clinical Development.
Align revenue forecast assumptions in support of long-range planning process, including global launch sequence. Identify and proactively monitor key risks and opportunities.
Partner with the Insights & Analytics team to generate insights to inform the strategy development and monitor ongoing effectiveness.
Develop and maintain relationships with key opinion leaders (KOLs), industry stakeholders, and healthcare professionals.
Develop and maintain relationships with all regional/local Marketing teams, working closely to drive successful launches and uptake in the market. Support the development of Avidity's Global/Regional/Local model.
Act as a key member of our Program Teams, synthesizing cross-functional inputs to provide global commercial input and leadership to program-level discussions.
Lead global annual strategic planning process for DM1.
Develop and manage global DM1 marketing budgets, ensuring efficient resource allocation.
Represent the company at international conferences, industry events, and advisory boards.
Stay up to date with global pharmaceutical industry trends, regulatory changes, and emerging market opportunities.
What We Seek
Bachelor's degree in science or relevant field required.
Minimum 10+ years of sales and marketing experience in the biopharmaceutical industry working with orphan or ultra-rare diseases, including 5+ years in a global role. Experience within local and global roles is preferred.
Global launch experience required. Preference for launch experience in rare disease indications.
Demonstrated ability to think and act strategically, and proven track record of driving tactical execution within department, internal cross-functional teams and external partners.
Highly experienced with analytical, strategic analysis, and creative problem-solving skills involving complex situations.
Successful experience achieving and maintaining compliance with all applicable regulatory, legal, and operational rules.
Proven ability to build productive relationships with stakeholders including KOLs and patient advocacy groups.
Strong interpersonal skills, including ability to communicate effectively with people individually and in groups; ability to communicate with technical and non-technical colleagues; experience establishing and maintaining effective relationships across departments.
Experience in a small company and high growth, fast-paced environment.
Team leadership experience within a cross-functional matrix environment.
Ability to travel internationally as needed, up to 50% of the time.
What We Will Provide To You
The base salary range for this role is $257,000.00 - $295,000.00. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.
Avidity offers competitive compensation and benefits, which include the opportunity for annual and spot bonuses, stock options, and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.
A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.
Avidity Biosciences
10578 Science Center Dr. Suite 125
San Diego, CA
92121
O: 858-401-7900
F: 858-401-7901
Job Title:
Senior Director, Global Marketing (DM1)
Location:
San Diego, CA / Hybrid / Remote
Position type:
FLSA:
Full time
Exempt
Department:
Finance ID:
Marketing General
9240-2025-30
Strive to Bring a Profound Difference to our Patients
At Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people's lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients.
Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit www.aviditybiosciences.com and engage with us on LinkedIn and Twitter.
The Opportunity
We are seeking a dynamic and strategic Global Marketing leader to drive the development and execution of global marketing and brand strategies for del-desiran, our DM1 therapy. This role requires a strong blend of strategic thinking, market analysis, brand development, and cross-functional collaboration to ensure the successful commercialization of products globally.
What You Will Contribute
Lead development of global Brand Strategy for del-desiran, working closely with US DM1 Brand Lead.
Work with regional, cross-functional stakeholders to ensure plans and investments are aligned to the Brand Strategy.
Develop brand positioning and messaging to maximize differentiation in competitive environments.
Provide input to value positioning and pricing strategy in cooperation with Market Access and HEOR. Provide inputs into evidence generation and lifecycle management plans in collaboration with Medical Affairs and Clinical Development.
Align revenue forecast assumptions in support of long-range planning process, including global launch sequence. Identify and proactively monitor key risks and opportunities.
Partner with the Insights & Analytics team to generate insights to inform the strategy development and monitor ongoing effectiveness.
Develop and maintain relationships with key opinion leaders (KOLs), industry stakeholders, and healthcare professionals.
Develop and maintain relationships with all regional/local Marketing teams, working closely to drive successful launches and uptake in the market. Support the development of Avidity's Global/Regional/Local model.
Act as a key member of our Program Teams, synthesizing cross-functional inputs to provide global commercial input and leadership to program-level discussions.
Lead global annual strategic planning process for DM1.
Develop and manage global DM1 marketing budgets, ensuring efficient resource allocation.
Represent the company at international conferences, industry events, and advisory boards.
Stay up to date with global pharmaceutical industry trends, regulatory changes, and emerging market opportunities.
What We Seek
Bachelor's degree in science or relevant field required.
Minimum 10+ years of sales and marketing experience in the biopharmaceutical industry working with orphan or ultra-rare diseases, including 5+ years in a global role. Experience within local and global roles is preferred.
Global launch experience required. Preference for launch experience in rare disease indications.
Demonstrated ability to think and act strategically, and proven track record of driving tactical execution within department, internal cross-functional teams and external partners.
Highly experienced with analytical, strategic analysis, and creative problem-solving skills involving complex situations.
Successful experience achieving and maintaining compliance with all applicable regulatory, legal, and operational rules.
Proven ability to build productive relationships with stakeholders including KOLs and patient advocacy groups.
Strong interpersonal skills, including ability to communicate effectively with people individually and in groups; ability to communicate with technical and non-technical colleagues; experience establishing and maintaining effective relationships across departments.
Experience in a small company and high growth, fast-paced environment.
Team leadership experience within a cross-functional matrix environment.
Ability to travel internationally as needed, up to 50% of the time.
What We Will Provide To You
The base salary range for this role is $257,000.00 - $295,000.00. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.
Avidity offers competitive compensation and benefits, which include the opportunity for annual and spot bonuses, stock options, and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.
A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.
Avidity Biosciences
10578 Science Center Dr. Suite 125
San Diego, CA
92121
O: 858-401-7900
F: 858-401-7901