Senior Director Growth Marketing

Job Description

Join our family at Pricefx, a leading SaaS Pricing (Price Optimization & Management) provider. Experiencing consistent annual growth, Pricefx remains committed to stable employment. We value flexibility and provide home office and remote work opportunities. Our product boasts outstanding customer reviews ranging from small companies to renowned names such as Michelin, Kohler, White Cap, Avery Dennison, and Bosch.

With branches in 7 countries and over 30 nationalities, Pricefx is a genuinely international and diverse company, fostering a warm, welcoming, and respectful environment. Join us at Pricefx and be part of a winning team that values your unique contributions, encourages accountability and personal growth, and celebrates collective achievements.
Your mission?

Campaign Strategy & Execution

• Develop a deep understanding of Pricefx's enterprise serviceable available market (SAM) and sub-segments, including key business challenges, top operational objectives, and buying personas' roles, behaviors, and preferences.
• Identify and segment target accounts and high-propensity buyers for 1:1, 1:Few, and 1:Many campaigns aimed at driving pipeline creation and acceleration.
• Craft integrated campaigns targeting various buying group personas at different stages of the buyer's journey, delivering the right message through the right channel at the right time.
• Collaborate with subject matter experts (SMEs) and Brand teams to plan, develop, and execute campaign messaging and content tailored to different personas and journey stages.
• Design and implement multi-channel tactics for executive and practitioner-level audiences, utilizing content marketing, SEO, landing pages, email marketing, social media, content syndication, webinars, events, and more to maximize campaign reach and effectiveness.
• Team with Partner Marketing to integrate partners into campaigns and tactics that enhance brand awareness and demand generation.
• Stay informed on market trends and competitor activities to anticipate and act upon industry shifts, adjusting campaigns as needed.

Event Strategy & Execution

• Collaborate with cross-functional business stakeholders to define and implement a comprehensive event strategy to maximize customer value, brand presence, and growth for Pricefx.
• Take a data-driven approach to identify, evaluate, and garner cross-functional support for relevant industry events, conferences, and executive event options like Pricefx-hosted briefings, industry roundtables and VIP experiences.
• Plan and execute the Pricefx customer event Accelerate, ensuring alignment with business goals and customer engagement strategies.

• Define unique, scalable, repeatable, comprehensive approaches for events, maximizing pre, during and post event activities like executive meetings, pre-event promotion, booth setup, speaking opportunities, lead follow-up, and other activities to maximize return on investment.
• Organize executive briefings, roundtables, and VIP experiences to strengthen relationships and drive strategic partnerships.

Measurement & Analytics

• Establish a growth marketing measurement framework that aligns with different segment, campaign, and event strategies.
• Collaborate with Operations to develop reports on strategic targets and operational KPIs aligned with the company's growth objectives.
• Track and analyze campaign and event performance using key metrics to assess effectiveness and ROI, adjusting investments based on data-driven insights.
• Provide regular reporting of campaign results to Marketing and Sales leadership.

Leadership

• Manage and mentor internal Campaign Management, Events and Digital marketing leads and agency partners, fostering a high-performance culture.
• Identify and address team knowledge and skill gaps to enhance overall performance.
• Promote a performance-driven mindset within the team.

What should you have to succeed?

• Minimum 10-15 years of experience in complex, enterprise-focused B2B SaaS marketing, ideally in a strategic or field-facing capacity.
• Strategic thinker with an ability to thrive in dynamic, fast-paced environments while managing and executing multiple priorities and campaigns concurrently.
• Extensive experience in acquisition and retention marketing strategies, including ABM, digital marketing, content marketing, events, field marketing, and other modern digital and offline tactics.
• Familiarity with data, tools and technologies for identifying intent, understanding account groups, and translating data into insights for campaign improvement.
• Strong business acumen, with a deep understanding of enterprise buying groups and buying journeys.
• Exceptional verbal and written communication skills, analytical abilities, and data-driven approaches to problem-solving.
• Proven experience managing complex cross-functional initiatives, with excellent organizational, interpersonal, and communication skills, and a track record of establishing credibility and collaborative relationships with cross-functional teams.
• Experience in campaign and event budget development and management.
• Demonstrated success in recruiting, training, and leading high-performing marketing teams, with experience leading virtual and/or international teams being a plus.
• Knowledge of discrete manufacturing, process, and distribution industries and/or supply chain dynamics is a plus.

Location

• US-based
• Remote or in Pricefx's Chicago office

Other job specifics...

• Full-time Employment
• Ability to travel domestically and internationally by up to 30%

What will you love about us?

Our employees appreciate the warm and friendly atmosphere, as well as the flexibility and growth opportunities we provide. Check out our Glassdoor & Atmoskop scores and reviews.

We will support your home office setup with a monthly IT allowance. We prioritize work-life balance and, in addition to vacation, offer work anniversary, birthday, and CSR days off. Building a sense of community is important. We organize regular virtual or in-person meetups and many social activities and challenges.

We're proud also to offer some amazing benefits.

• We will give you the option of your own devices by providing a monthly $260-IT allowance (laptop, mobile, and internet).
• We match your 401K contribution dollar for dollar up to 4%, and your contributions are vested immediately.
• 4 weeks of vacation, 3 sick days, 15 public holidays each year, and your birthday off.
• We have amazing healthcare coverage sponsored by the ADP platform.
• We offer 16 weeks of 100% paid maternity leave.

By applying, I confirm that I acknowledge and understand how Pricefx processes my personal data as per information in GDPR for Candidates.

#BI-REMOTE