Senior Financial Marketing Analyst

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Company: THE BARDSTOWN BOURBON COMPANY LLC

Location: Bardstown, KY 40004

Description:

Sr. Marketing Finance Analyst

Function: Finance

Experience: Mid-Level

Location: Louisville, KY, with Hybrid Flexibility (Limited Trave Required)

Reports to: VP Financial Planning & Analysis

Company/Location Overview

No secrets. No myths. No fabricated stories.

Bardstown Bourbon Company is a new blend of bourbon makers creating the next industry standard through unparalleled transparency, collaboration, and innovation.

The International Wine and Spirits Competition has honored Bardstown Bourbon Company with the prestigious award of Worldwide Whiskey Producer of the Year for 2023.

With the most technically advanced and sophisticated distillery in the country, our pledge of transparency is on full display through open spaces and clear glass, putting the art and science of whiskey-making front and center for all to see. In the heart of the Bourbon Capital of the WorldTM, Bardstown Bourbon Co. produces not only our own award-winning and highly sought-after blended bourbons, ryes and finished whiskies, but custom distills and ages whiskies for many brands, from start-up pours to established top shelves.

We are the premiere destination on the Kentucky Bourbon Trail, combining distilling, culinary, and beverage expertise to create a modern, authentic experience that will engage and delight the bourbon novice and the most sophisticated aficionado.

At our on-site restaurant, Bardstown Bourbon Co. Kitchen and Bar, visitors enjoy chef-driven yet approachable Southern cuisine with international flair paired with creative cocktails, a vast collection of spirits, curated wine list, and our one-of-a-kind Vintage Library, our ode to distilling history stocked with old and rare finds dating back to the 19th century.

Green River Distillery is located in Owensboro and is the 10th oldest distillery in the state producing more than 90,000 barrels of bourbon and rye for its own brands and partners. They produce the flagship Green River Kentucky Straight Bourbon Whiskey which started in 1885 and was re-launched in February 2022.

At Bardstown Bourbon Company, see how we are moving the industry forward and NEVER STANDING STILL. For more information, please visit www.bardstownbourbon.com and www.greenriverdistilling.com

Position Overview

We are seeking a highly skilled and experienced Senior Financial Analyst to support our owned brands (Green River and Bardstown Bourbon Company). This role is crucial in supporting our enterprise with financial insights and analysis to drive strategic decisions and optimize brand performance. The ideal candidate will have a minimum of 3-5 years of experience, preferably within the spirits industry.

Key Responsibilities
  • Brand Margin Analysis: Conduct detailed analysis of brand margins to identify areas for improvement and support strategic decision-making.
  • Brand Pricing Architecture: Develop and maintain a comprehensive brand pricing structure to ensure competitive positioning and profitability.
  • ROI Analysis on Marketing Spend: Evaluate the return on investment for marketing expenditures to ensure effective allocation of resources and maximize returns.
  • Budget Management: Maintain up-to-date budgets in line with the P&L to deliver bottom line growth for our brands ensuring alignment with overall financial goals and objectives.
  • Reporting: Prepare and present monthly brand analytics and financial reports to the marketing team and senior management, providing actionable insights and recommendations.
  • Brand Analysis: Build capabilities and tools around category segments, channel opportunities, and state performance in align with overall growth objectives.
  • Competitive Analysis: Interpret competitive pricing trend data, Nielsen metrics.
  • Forecasting: Ability to support forecasting growth of owned brands based on market dynamics.

Qualifications
  • Bachelor's degree in Finance, Accounting, or a related field. An MBA or relevant certification (e.g., CFA, CPA) is a plus.
  • Minimum of 5 years' experience in financial analysis, preferably within the spirits industry.
  • Intimate knowledge on creating pricing structures, doing price sensitivity, and
  • Proficient in understanding and working within Nielsen, VIP, and IWSR data
  • Strong analytical skills with the ability to interpret complex financial data and provide strategic recommendations.
  • Proficiency in financial modeling, budgeting, and forecasting.
  • Excellent knowledge of financial software and advanced Excel skills.
  • Strong communication skills, both written and verbal, with the ability to present financial information clearly and concisely.
  • Detail-oriented with strong organizational and multitasking abilities.
  • Ability to work collaboratively in a fast-paced environment and meet tight deadlines.


The Bardstown Bourbon Company is committed to equality of opportunity in all aspects of employment. It is the policy of The Bardstown Bourbon Company to provide full and equal employment opportunities to all employees and potential employees, without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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