Senior Manager Marketing Analytics

Additional Considerations (if any):

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At Hy-Vee our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Senior Manager Marketing Analytics

Department: Marketing

FSLA: Exempt

General Function

The Senior Manager Marketing Analytics will lead data-driven initiatives to evaluate and optimize marketing performance across digital, in-store, and omnichannel campaigns. This role will partner with Marketing, Merchandising, Loyalty, and Digital teams to transform data into actionable insights that drive customer engagement, optimize campaigns, and improve overall business performance.

Core Competencies

• Customer focused
• Results oriented
• Growth mindset
• Professional

Reporting Relations

Accountable and Reports to: Director Loyalty & Marketing Analytics

Positions that Report to This Role:

Marketing Analyst

Primary Duties and Responsibilities

Marketing Performance & Data Analysis

• Develop and implement a marketing analytics framework to measure campaign effectiveness, ROI, and customer engagement.
• Analyze data from multiple sources (web analytics, social media, email, paid media, etc.) to assess marketing performance.
• Provide insights on attribution modeling, media mix modeling, and customer journey analytics.

Strategy & Optimization

• Partner with marketing leaders to develop data-driven strategies that enhance customer acquisition, retention, and lifetime value.
• Identify trends, opportunities, and risks in customer behavior to refine targeting and segmentation strategies.
• Optimize marketing spend allocation by analyzing channel performance and recommending budget shifts.

Technology & Data Infrastructure

• Oversee marketing analytics tools, dashboards, and data visualization platforms (e.g., Google Analytics, Tableau, PowerBI).
• Work with data engineering teams to enhance data collection, integration, and reporting capabilities.
• Ensure data quality, governance, and compliance with privacy regulations.

Stakeholder Collaboration & Leadership

• Act as a strategic advisor to marketing, sales, finance, and executive team by providing actionable insights.
• Lead and mentor a team, fostering a data-driven culture within the organization.
• Present findings and recommendations to senior leadership in a clear, compelling manner.

Knowledge, Skills, Abilities, and Worker Characteristics

• Must be detail oriented, a self-starter and enjoy working in a fast-paced environment
• Excellent leadership, team building, and problem-solving skills
• Ability to manage multiple tasks at once and meet deadlines
• Experience in campaign design and management
• Strong project management skills

Experience and Education

• Bachelor's or Master's degree in Marketing, Data Analytics, Statistics, Economics, or a related field
• 5+ years of experience in marketing analytics, data science, or related fields
• Strong understanding of digital marketing, paid media, and customer segmentation
• Experience with predictive modeling, A/B testing, and marketing attribution technologies
• Ability to translate complex data into actionable business insights
• Familiarity with AI-driven marketing analytics and automation tools
• Proven track record of driving revenue growth through innovative marketing strategies
• Experience in grocery retail is a plus

Supervisory Responsibilities (Direct Reports):

Marketing Analyst

Physical Requirements

• This position may require some traveling and overnight stays.
• Visual requirements include ability to see detail at near range with or without correction
• Must be physically able to exert up to 20 pounds of force occasionally; exert up to 10 pounds of force to move objects as well as perform sedentary work
• Must be able to perform the following physical activities: kneeling, crouching, reaching, handling, grasping, feeling, talking, hearing, and repetitive motions.

Working Conditions

The duties of this position are performed in a general office setting. There is frequent pressure to meet deadlines and handle multiple tasks a day.

Equipment Used to Perform Job

Laptop, telephone, copier, fax, printer, PC/Mac with Microsoft Office programs and other software relevant to the position

Contacts

Has frequent contact with company officers and office personnel in other departments related to the position. Has frequent contact with vendors and stores.

Confidentiality

Has access to confidential information

Are you ready to smile, apply today.